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Redken Color Extend Blondage Shampoo 1L

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$54.95 CAD
$54.95 CAD $0.00 CAD
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Redken Color Extend Blondage is the professional purple shampoo for blonde, highlighted, bleached, and silver hair — formulated with ultra-violet pigment that deposits on the hair shaft with every wash to counteract yellow and brassy tones, keeping colour cooler, brighter, and salon-fresh between appointments.

 

Brassiness in blonde hair is caused by the warm undertones in the hair's natural pigment becoming exposed as toner fades — an inevitable process accelerated by heat, UV exposure, and hard water minerals (a factor in Metro Vancouver). Blondage counters this with direct ultra-violet pigment deposition. It works on the colour wheel principle: purple neutralizes yellow, keeping blonde cool-toned. The Redken Color Extend technology also provides colour-protective antioxidants that reduce future fade. Use in rotation with a regular shampoo — 1–2 times per week is typical for maintaining cool blonde tones.

 

Key Ingredient

Ultra-violet pigment — deposits directly on the hair shaft to neutralize warm yellow and orange tones in blonde, bleached, or highlighted hair. AntiFade Complex (amino-ion charge system) — works alongside violet pigment to preserve colour and prevent further fade.

 

Best For

        Blonde, balayage, highlighted, or lightened hair turning brassy

        Grey or silver hair with unwanted yellow tones

        Clients who want to extend time between toning appointments

        Hair exposed to Metro Vancouver's mineral-rich water

        Bleached hair that fades to warm or orange tones quickly

 

How to Use

1.     Wet hair thoroughly.

2.     Apply Blondage generously — more than you would with a regular shampoo.

3.     Leave on for 2–5 minutes depending on the level of brassiness (longer = stronger violet result).

4.     Rinse thoroughly.

5.     Follow with Redken Color Extend Blondage Conditioner.

6.     Use 1–2 times per week alongside a regular Redken shampoo. Daily use can cause over-toning on very light blonde hair.

 

Available at Zennkai — Canada's lowest professional price on Redken Color Extend Blondage. 100% authenticated stock. Ships anywhere in Canada. Shop at zennkai.com/collections/redken.