Every wash exposes hair to metal particles — primarily copper — that accumulate in tap water and penetrate the hair fibre over time, triggering breakage, colour shift, and a dull, compromised appearance. This is especially pronounced in Metro Vancouver where hard water mineral content compounds the problem. L'Oréal Professionnel Metal Detox Anti-Metal Cleansing Cream Shampoo is the professional response: a patented Glicoamine technology that is small enough to enter the hair fibre and neutralize metal particles at the source, preventing the damage before it compounds. After 12 uses, instrumental testing confirms measurable metal removal from the hair fibre.
The rich, cream-to-foam formula is sulfate-free, color-safe, and suitable for all hair types — colour-treated, bleached, damaged, and natural. Hair is 72 hours nourished and 2x shinier* when used as part of the Metal Detox system.