Masques are for hiding things...but it won't be your blonde hair once you've spent a few minutes with Joico's brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens and amps up your pale strands by neutralizing those nasty trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy, just on-tone, crystal-clear perfection here.

BENEFITS:

Instantly hydrates bleached, double-processed, or high-lifted blonde hair

Adds softness and shine

Keeps hair polished and bright

Neutralizes chlorine and removes trace minerals to detox hair

HOW TO USE:

Apply a generous amount to damp, freshly cleansed hair. Leave on for 3-5 minutes. Rinse. Use 1-2 times weekly.

INGREDIENTS:

SMART RELEASE TECHNOLOGY

Packs our triple-powered, healthy hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.

ARGININE

A naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.

MONOI OIL

A rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.

TAMANU OIL

A rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.

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