Milkshake brings a distinctly Italian approach to professional hair care — beautiful formulas, exceptional sensory textures, and ingredients drawn from the dairy and botanical traditions of the Marche countryside. Every formula contains a blend of milk proteins, yoghurt proteins, and fruit acids that penetrate the hair shaft to rebuild structure, restore shine, and protect colour. The brand is a favourite among Canadian stylists for its integrity treatments and the Incredible Milk leave-in.