Founded in California in 2001, Pureology launched with a single promise: deliver professional colour care results without sulfates, parabens, or animal products. Over two decades, it has become the most trusted vegan colour care system in North American salons.
Every Pureology formula is built around the AntiFade Complex® — a patented blend of Vitamin E and sunflower seed extract that wraps colour molecules in a protective shield against UV fading, washing, and environmental damage. The result is professional colour that lasts measurably longer between salon visits.