Which hair products won Allure Best of Beauty 2025?

The 2025 Allure Best of Beauty hair winners include Kérastase Première (Best Shampoo & Conditioner for Damaged Hair), Biolage Colorlast (Best Shampoo & Conditioner for Color-Treated Hair), K18 AstroLift Reparative Volume Spray (Best Hair Volumizer), milk_shake Icy Blond (Best Purple Shampoo & Conditioner), Olaplex No.10 Bond Shaper Curl Defining Gel (Best Hair Gel), Bumble and bumble. Hairdresser's Invisible Oil Long Last Styling Cream (Best Styling Cream), and Kerasilk Smoothing Mask (Best Hydrating Hair Mask).

Where can I buy Allure Best of Beauty 2025 hair products in Vancouver?

Zennkai carries the full range of 2025 Allure Best of Beauty hair winners as an authorized retailer, with professional litre sizes available in-store at six Metro Vancouver locations: Burnaby, Coquitlam, Langley, Pitt Meadows, Surrey, and South Granville. All products are also available online at zennkai.com with free shipping across Canada on orders over $50 CAD. Beauty with Benefits members earn points on every purchase, redeemable in-store and online.

Why did Kérastase Première win Allure Best of Beauty 2025?

Kérastase Première won Allure's Best Shampoo & Conditioner for Damaged Hair in 2025 for its dual-action approach: citric acid chelates calcium and mineral deposits left by hard water — which form a film at the cuticle that blocks reparative treatments from penetrating — while glycine acts as a humectant to restore moisture and elasticity once that film is removed. It is one of the few professional formulas designed specifically to address hard water damage at the mechanism level. This makes it particularly relevant for Metro Vancouver, where hard water mineral buildup is a common and underdiagnosed cause of hair damage.

What makes K18 AstroLift different from other volumizing sprays?

K18 AstroLift won Allure's Best Hair Volumizer in 2025 because it addresses volume at two levels simultaneously. Palmaria palmata extract — a red seaweed rich in the amino acid arginine — physically thickens individual strands from the outside. The K18PEPTIDE™ simultaneously enters the hair cortex to repair broken keratin chains, the structural damage that causes fine hair to lose volume over time. Most volumizers create temporary lift; AstroLift builds cumulative volume by repairing the underlying damage.

Is Biolage Colorlast available in professional litre sizes?

Yes. Biolage Colorlast Shampoo and Conditioner — winners of Allure's Best Shampoo & Conditioner for Color-Treated Hair in 2025 — are available in professional 1-litre sizes at Zennkai, an authorized Biolage retailer. The Colorlast Litre Duo offers savings of up to 30% compared to retail sizes and is not available at Sephora or mass-market retailers.

What did Olaplex No.10 win at the 2025 Allure Best of Beauty Awards?

Olaplex No.10 Bond Shaper Curl Defining Gel won Best Hair Gel at the 2025 Allure Best of Beauty Awards. It was recognized for combining curl definition and hold with Olaplex's bond-building chemistry (bis-aminopropyl diglycol dimaleate), making it the only gel in the category that addressed structural hair health alongside styling performance.

What won Best Styling Cream at Allure Best of Beauty 2025?

Bumble and bumble. Hairdresser's Invisible Oil Long Last Styling Cream won Best Styling Cream at the 2025 Allure Best of Beauty Awards. Its formula combines seven oils — nangai, coconut, argan, grape seed, macadamia, sweet almond, and safflower seed — to deliver heat protection, frizz control, and finish without weight. It functions as both a prep step before blow-drying and a finishing product, a versatility that set it apart in testing.

What is the best purple shampoo according to Allure 2025?

milk_shake Icy Blond Shampoo and Conditioner won Best Purple Shampoo & Conditioner at the 2025 Allure Best of Beauty Awards. The pair's deep violet pigments — darker than most toning formulas on the market — neutralise yellow and brassy tones, while milk proteins condition simultaneously. Allure testers noted it brightened both platinum and highlighted blonde shades without the dryness typical of toning shampoos.

Allure Best of Beauty Award Winners 2025

Every year, Allure editors test hundreds of haircare products and award a red seal to the formulas that actually work. These are the 2025 winners — available here as an authorized retailer, with professional litre sizes in stock across six Metro Vancouver locations.

From Kérastase Première's hard water chelation system (Best Shampoo & Conditioner for Damaged Hair) to K18 AstroLift's strand-thickening volume spray (Best Hair Volumizer) to Biolage Colorlast's colour-locking duo (Best Shampoo & Conditioner for Color-Treated Hair) — every product in this collection earned its place through independent editorial testing, not advertising.

Shop all award winners from previous years here >

Beauty with Benefits members earn points on every purchase — redeemable in-store and online. Free shipping across Canada on orders over $50 CAD.

A note from our founder

I've carried professional haircare in Metro Vancouver for forty years. In that time, I've seen a lot of awards come and go — but Allure's Best of Beauty is the one that consistently rewards formulas I'd recommend in the salon chair. What I find notable about the 2025 hair winners is the focus on scalp and structural health: Kérastase Première addresses hard water mineral buildup (a significant and underdiagnosed issue in Metro Vancouver), K18 AstroLift repairs the damage that causes fine hair to go limp, and Olaplex No.10 brings bond repair into the curl category.

These aren't trend products. They're solving real problems with named chemistry.

— Milajne, Zennkai Founder

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