We love blondes. Who doesn't? For that very reason, Joico created Blonde Life, a luminous line of hair care products specifically for hair that’s been bleached, double-processed, or lifted to new heights. Say hello to gorgeous, shiny, healthy intentionally blonde hair. Check out all of the Joico Blonde Life products below:
There's nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with this extraordinary sulfate-free shampoo, a satisfying experience that lifts away dirt and oil, restores hair's optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can't muster. Don't let this shampoo fool you. Even though it isn't purple like most blonde favorites - it does more then the trick!
Forget those dense, overly heavy, moisturizing treatments designed for "bleach blondes". Joico has teamed the lightness of a lotion and the power of a serum in their deeply nourishing conditioner that instantly revives blonde hair without weighing things down. Each highlighted strand is polished to a high gleam, giving you the kind of champagne shine and detangling power that makes you feel bubbly all over. You will fall in love instantly.
Masques are for hiding things...but it won't be your blonde hair once you've spent a few minutes with Joico's brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens and amps up your pale strands by neutralizing those nasty trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy, just on-tone, crystal-clear perfection here.
Is your blonde hair feeling the heat? Then help it take cover and protect that brilliant, beautiful, and vulnerable ‘do from the damage of thermal stylers, chemicals, UV exposure, humidity, and dryness. Joico Blonde Life Brightening Veil instantly safeguards strands while boosting shine, doubling hair’s strength, and leaving you with a super-manageable, comb-able, frizz-free halo of fair hair.