Joico's signature innovation is Smart Release Technology® — a patented delivery system that encapsulates a tri-action blend of rosehip oil, arginine, and keratin in the formula, releasing gradually throughout the day with every wash. This means Joico products don't just work in the shower — they continue repairing, replenishing, and protecting hair for hours after rinsing.
This innovation, combined with Joico's 40+ year heritage in professional hair care, makes it one of the most recommended brands by salon professionals across Canada for damaged, colour-treated, and chemically processed hair.