Luck of the Irish
St. Patrick's Day is this weekend so why not celebrate with pride - and green hair!
Introducing Joico's NEW Color Butters!
Butter is good for you, especially when it comes to Joico's Color Butters, the instant way to fight the fade and add hot shades. These super-nourishing treatments deposit bold pops of vibrant color on pre-lightened hair — perfect for when you want to bump up your blonde (minus the commitment of full-on color). Color Butter's refresh or amp up your blonde for up to 10 washes! They also melt beautifully into that delicious shade you paid dearly for at the salon, extending the life and intensity of your color service…and are the perfect pick for mixing and matching, or touching up dipped tips. Color Butters reduce breakage by 44% and instantly give you the strongest, glossiest, healthiest, most vibrant strands around. You’ll melt when you try them.
Joico's Color Butters are available in 6 different shades:
GREEN
They’ll be green with envy when you indulge in this deeply moisturizing -yet-weightless hair treatment — it actually chills out damaged cuticles and makes hair 44 percent less prone to breakage — uniquely stocked with jewel-green pigment that makes the boldest statement ever. Leaving you with soft, glossy, touchable, super-healthy intensity, Color Butter Green is the perfect choice to refresh your current dipped tips or pinwheels in just minutes; and it’s equally brilliant on blonde or pre-lightened hair that’s looking for a jolt of excitement, or some mix-and-match fun. No big commitment necessary, since Butters refresh for up ten shampoos, allowing you to start anew!
Perfect choice for: Color Intensity clients who want to extend the life of their green dipped tips and fantasy shades with at-home ease; plus blonde or pre-lightened hair that’s ready for some professionally applied no-commitment color-palooza.
BLUE
Ever look at a gorgeous ocean and think, that’s exactly the pop of intense blue I want on my hair right now? With Color Butter Blue, you don’t have to wait, because this deeply moisturizing-yet-weightless hair treatment—it actually chills out damaged cuticles and makes hair less 44 percent less prone to breakage–is uniquely stocked with the richest blue pigment from our Color Intensity line. It’s the perfect choice to refresh your corresponding Mermaid Blue or Cobalt Blue shades in just minutes, leaving hair soft, plush, glossy, and ultra vibrant. Haven’t yet dabbled in color? Then, use Color Butter Blue to shake up blonde or pre-lightened hair in the salon with a bold tone that’s cool as can be; or mix and match shades to your heart’s content. No big commitment necessary, since it refreshes for up to ten shampoos, allowing you to start anew!
Perfect choice for: Color Intensity clients who want to extend the life of their dipped tips and fantasy shades with at-home ease; plus blonde or pre-lightened hair that’s ready for some professionally applied no-commitment color-palooza.
PURPLE
It’s royal for a reason: Purple inspires passion…especially a passion for fun, fashionable hair. The kind you get with this deeply moisturizing-yet-weightless hair treatment—it actually chills out damaged cuticles and makes hair 44 percent less prone to breakage– uniquely stocked with purple pigment from our Color Intensity line. It’s the perfect choice to refresh your corresponding Orchid, Light Purple, Amethyst Purple, Lilac, or Metallic Violet shades in just minutes. Haven’t yet dabbled in color? Then, use Color Butter Purple to shake up up blonde or pre-lightened hair in the salon with a soft-yet-vibrant tone that’s revved up with style; or playfully mix and match with other colors. No big commitment necessary, since it refreshes for up to ten shampoos, allowing you to start anew!
Perfect choice for: Color Intensity clients who want to extend the life of their dipped tips and fantasy shades with at-home ease; plus blonde or pre-lightened hair that’s ready for some professionally applied no-commitment color palooza.
PINK
We’re tickled… and you will be, too, when you get your hands on this deeply moisturizing-yet-weightless hair treatment—it actually chills out damaged cuticles and makes hair 44 percent less prone to breakage–uniquely stocked with pretty pink pigment from our Color Intensity line. It’s the perfect choice to refresh your corresponding Magenta, Pink, Hot Pink, Soft Pink, Rose, or Mauve Quartz shades in just minutes. Haven’t yet dabbled in color? Then, use Color Butter Pink to shake up blonde or pre-lightened hair in the salon with a soft-yet-vibrant tone that’s revved up with style; or playfully mix and match with other favorite shades. No big commitment necessary, since it refreshes for up to ten shampoos, allowing you to start anew!
Perfect choice for: Color Intensity clients who want to extend the life of their dipped tips and fantasy shades with at-home ease; plus blonde or pre-lightened hair that’s ready for some professionally applied no-commitment color palooza.
RED
What do you get when you put butter on a flame? A delicious dish that’s meltingly gorgeous. This deeply moisturizing-yet-weightless hair treatment—it actually chills out damaged cuticles and makes hair 44 percent less prone to breakage–is uniquely stocked with rich red pigment from our Color Intensity line, so it’s the perfect choice to refresh your corresponding Red or Ruby Red shade in just minutes. Haven’t yet dabbled in color? Then, use Color Butter Red to heat up blonde or pre-lightened hair in the salon with a vibrant tone; or mix and match shades to your heart’s content. (No big commitment necessary, since it refreshes for up to ten shampoos.)
Perfect choice for: Redheads who want to extend the life of their gingery shade with at-home ease or want to bump up their current red color service; plus blonde or pre-lightened hair that’s ready for some professionally applied no-commitment color.
TITANIUM
Steel yourself: This not-so-heavy metal hair treatment performs with strength and softness in one fell swoop! Deeply moisturizing — it actually chills out damaged cuticles and makes hair 44 percent less prone to breakage — Color Butter Titanium is uniquely stocked with pewter-y pigment that makes the boldest statement ever. Leaving you with soft, glossy, touchable, super-healthy intensity, it’s the perfect choice to refresh your current dipped tips or pinwheels in just minutes; and it’s equally brilliant on blonde or pre-lightened hair that’s looking for a jolt of excitement or some mix-and-match fun. No big commitment necessary, since Butters refresh for up to ten shampoos, allowing you to start anew!
Perfect choice for: Color Intensity clients who want to extend the life of their silver dipped tips and fantasy shades with at-home ease; plus blonde or pre-lightened hair that’s ready for some professionally applied no-commitment color-palooza.
Color Refresher: When your shade starts to fade, apply to clean, dry or damp hair, wait 5 minutes and rinse.
Color without Commitment: Apply to clean, dry or damp, natural blonde or pre-lightened hair (at least a level 7), wait 5 minutes and rinse.
*Wearing gloves is recommended with applying and rinsing*