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      The Illuminated Blonde Purple Shampoo is sulfate free & very gently but effectively cleanses the hair, while also hydrating, reducing frizz, & softening the hair rather than drying it out. Further illuminate your blonde & neutralize brassy tones when you pair the shampoo with the conditioner.

      The Illuminated Blonde Purple Conditioner is a hydrating purple conditioner that helps to brighten blonde strands by neutralizing brass & enhancing tone. It also levels up moisture to leave hair soft & detangled while reducing frizz. 

      The Illuminated Blonde Tone Enhancing Leave In is a purple leave-in treatment & toning spray that further neutralizes brassiness. The formula is super lightweight while providing hydration & heat protection up to 232°C, providing you with reduced frizz & smoothness for soft, healthy looking blonde strands!

      HOW TO USE

      > Apply the Illuminated Blonde Shampoo & massage through damp hair. Let it sit for two minutes, rinse, then follow with the Illuminated Blonde Conditioner. When using a purple shampoo, it’s important to massage & work the shampoo thoroughly from roots to ends. This will ensure consistent coverage & even toning for maximum benefit.

      > After cleansing with Illuminated Blonde Shampoo, start conditioning at the ends with Illuminated Blonde Conditioner & work your way up. Let it sit for 2-5 minutes & rinse.

      > Once you have cleansed & conditioned, spray The Illuminated Blonde Tone Enhancing Leave-In onto damp hair from roots to ends. Comb through to evenly distribute, & style as desired. Apply more liberally in any areas needing some extra hydration!

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