FREE SHIPPING ON ALL ORDERS OVER $50*

Bumble and bumble. Illuminated Blonde Purple Shampoo

$51.00 CAD
$51.00 CAD
Shipping calculated at checkout.
Size
<p>Earn%20[points_amount]%20when%20completing%20this%20purchase.</p>
Hair Texture: Straight, Wavy, Curly, Coily
Hair Type: Fine, Medium, Thick

What It Is

A purple shampoo for blonde, bleached + highlighted hair — neutralizes brassiness · cruelty-free.

Hair Concerns

  • Blonde Hair
  • Bleached Hair
  • Highlighted
  • Brassiness
  • Toning

Key Benefits

  • Purple shampoo system — gently neutralizes brassy + yellow tones
  • Cleanses, hydrates + reduces frizz for blonde, bleached + highlighted hair
  • Brand-new Illuminated Blonde franchise launch · cruelty-free

Highlighted Ingredients

  • Purple Tone-Neutralizing Pigments: Direct violet pigments deposit onto blonde, bleached + highlighted hair to neutralize unwanted brassy + yellow tones — the gold standard color theory for cool, bright blondes.
  • For Blonde Maintenance: Designed for blonde to highlighted hair maintaining a cool, bright tone between salon visits.
  • Hydrating + Frizz-Reducing: More than just toning — also cleanses, hydrates + reduces frizz to support overall hair health.
  • Citric Acid pH Balance: Helps improve scalp condition + remove excess oil while toning.
Cruelty-Free Purple Shampoo Blonde Toning Anti-Brassiness For Blonde For Bleached For Highlighted Founded 1977 NYC heritage Cruelty-free Paraben-free Phthalate-free

What Else You Need to Know

This purple shampoo gently + effectively cleanses while helping to illuminate blonde hair by neutralizing brassy tones, in addition to hydrating + reducing frizz. Cruelty-free.

Fragrance

Bumble Illuminated Blonde signature. Top: vibrant Pink Currant + Grapefruit + Pear + Cardamom Tea. Heart: Cucumber + Violet + Rose. Base: Woods + Sandalwood + Cedarwood + Orris.

How to Use

Apply to wet hair. Lather + leave on for 2-5 minutes for maximum toning effect. Rinse thoroughly. Follow with Illuminated Blonde Purple Conditioner. Use 1-2 times per week or as needed based on brassiness level.

Authorized Bumble retailer · Zennkai Canada since 1984 · Founded 1977 NYC · Cruelty-free · Paraben + phthalate + mineral oil + formaldehyde-free · The hairdresser's brand