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      Vita C is the newest innovation from AG, formulated for dry or damaged hair with vegan keratin, vitamin C, & plant based squalane to strengthen, nourish, & protect the hair. Hydrolyzed vegetable protein is a plant-derived, wheat-free protein with an amino acid spectrum that is similar to keratin. This helps to bond, repair, & smooth the hair while adding strength, elasticity, & shine! Squalane is a plant-based oil that is lightweight & sustainable, & is a natural antioxidant that locks in moisture. Vitamin C also moisturizes & provides additional antioxidant benefits to protect against free radicals & increase collagen to improve elasticity in the hair. Additional ingredients such as shea butter, Abyssinian oil, sunflower seed oil, & rosemary leaf oil also provide extra moisture, protection, & nourishment.


      Another Vegan option is the ever popular Olaplex! Olaplex products are formulated for all hair types & include bond builders that restore damaged hair by repairing the broken bonds from the inside out. Olaplex ensures your healthiest hair possible by repairing all 4 types of damage: heat, chemical, mechanical, & environmental. Not only is Olaplex vegan, they are also cruelty free! Their formulas do not contain parabens, phthalates, colorants, or formaldehyde, & are free of silicones, sulfates, peroxide, gluten, soy, & dairy. Change your hair for the good, with good ingredients!


      Loma is another cruelty free, vegan brand, free of sulfates, parabens, sodium chloride, gluten, soy, & phthalates. 30 years ago, Loma innovated the use of Organic Aloe Vera Gel by formulating pure, organically infused, & sustainable products. Loma sources, formulates, & manufactures all of their own products, & investigate all of their ingredients & raw materials to ensure there are no traces of harmful additives. All Loma products protect, repair, & rebuild the internal structure of the hair while being safe for coloured, highlighted, & keratin-treated hair. If you are familiar with Ayurvedic practices, you know that this refers to the balance between mind, body, & spirit. Ayurveda is an Indian holistic healing system that uses natural & botanical ingredients to balance the elements within ourselves for our wellbeing. In the Ayurvedic language, Loma means “Hair.” You can be assured you are taking care of your hair, as well as your mind, body & spirit with their amazing aromas & organic ingredients! Also being environmentally conscious, they require a minimum of 25% post-recyclable plastic in their bottles, so you can feel good about that too!

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