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Loma Nourishing Shampoo

5 total reviews

$28.95 CAD
$28.95 CAD
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What It Is

The heaviest-duty cleanser in the Loma line, and the one for hair that has been through it — repeated lifting, bleach, relaxers, or simply years of colour. Loma describes the target as dry, thirsty and thrashed, and that's about right. Sulfate-free, built on the certified organic aloe base, and considerably richer than the Moisturizing Shampoo.

Hair Concerns

  • Damage & Repair, Dryness, Color-Treated, Breakage

Key Benefits

  • The richest cleanser Loma makes. Built for chemically treated and over-processed hair. Sulfate-free — no SLS or SLES. Cleanses without stripping what's left. Free of parabens, gluten and soy. Organic aloe base. Pairs with the Nourishing Conditioner for the full repair routine.

Highlighted Ingredients

Certified Organic Aloe Vera (Inner Leaf) — the hydrating base, in place of water

Sulfate-Free Cleansing System — critical on chemically processed hair, where sulfates accelerate the damage

Olive Oil — a lipid that helps restore what bleaching removes

Baobab Protein — structural support for a weakened cortex

What Else You Need to Know

Worth being straight about: no shampoo repairs bleached hair — repair is what the conditioner and the treatments do. What a shampoo can do is stop making it worse, and sulfate-free cleansing on chemically processed hair genuinely matters. Vegan. Made in the USA. Also in a 1L professional size and a Litre Duo. Authorized Loma retailer. Earn Beauty with Benefits points on every purchase, redeemable in-store and online.

Fragrance

LomaTherapy fragrance — essential-oil based, no synthetic fragrance oils.

How to Use

Wet hair. Apply and lather gently through scalp and lengths — don't scrub compromised hair. Rinse. Repeat if needed. Always follow with the Loma Nourishing Conditioner.

Authorized Loma retailer · Zennkai Canada since 1984 · Authorized Loma retailer · Aloe-based pro formulas · AloeMoist Complex · Sulfate-free · Color-safe · Made in Minnesota