Whoever said “blondes have more fun” clearly never considered the hair-struggles that these beauties go through to keep their colour fresh and bright. The split-ends, the breakage, the fluff! It’s the kind of thing stylist’s nightmares are made of. If you’ve ever wondered how the naturally-brunette Kardashians manage to get so blonde without breaking all their hair off, well it’s all thanks to the geniuses at Olaplex. Olaplex is a silicone-free and oil-free treatment that can be added to your colouring service to protect against breakage, or take home Olaplex Hair Protector No.3 to strengthen and protect your locks in between colouring services. So, this season dare to be lighter, brighter, and stronger by unleashing your inner blonde-bombshell with Olaplex.