Virtue Curl Shampoo

$52.00 CAD
$52.00 CAD
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ONLINE EXCLUSIVE

Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these silicone- and sulfate-free formulas.

Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles.

What makes it different?

Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.

A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.

Ideal for a broad range of soft waves to highly textured curl patterns. Safe for color-treated and chemically treated hair.

HOW TO USE: Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results follow with Virtue® Curl Conditioner.


KEY INGREDIENTS

Water-Soluble Jojoba Oil - Provides moisture and hydration to enhance shine, compatibility, and detangling.
Specialty Carob Gum (Ceratonia Siliqua) - Forms a sheer film to lock in moisture.
Vegetable-Derived Polymer (from Lond Bean) - Facilitates curl formation and definition.
Specialty Rice Protein & Extract with Sunflower Seed Oil - Provide solar protection from the drying and damaging effects of UV rays.