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Virtue Curl Defining Whip

1 total reviews

$48.00 CAD
$48.00 CAD
Shipping calculated at checkout.
Size
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Hair Texture: Wavy, Curly, Coily
Hair Type: Medium, Thick

What It Is

A hydrating curl cream that delivers touchable hold, fights frizz, and amplifies curl formation — lightweight definition without the crunchy, sticky after-feel.

Hair Concerns

  • Frizz

Key Benefits

  • Defines bouncy curls and waves
  • Touchable hold, no crunch
  • Fights frizz and pollutants
  • Lightweight hydration

Highlighted Ingredients

Alpha Keratin 60ku® — protects + repairs

Shea Butter + Pro-Vitamin B5 — hydration

Silicone-free Vegan Cruelty-free

What Else You Need to Know

Coastal humidity swells curls into frizz — this silicone-free whip defines and holds without the crunch. Authorized Virtue retailer. Every purchase earns Beauty with Benefits points, redeemable in-store and online.

How to Use

On damp hair, rake through from roots to ends and scrunch to encourage curl formation. Air-dry or diffuse.

Authorized Virtue retailer · Zennkai Canada since 1984 · Authorized Virtue retailer. Virtue is built on Alpha Keratin 60ku®, a hair-identical keratin protein identified through regenerative-medicine research.