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Sebastian Craft Clay

1 total reviews

$22.95 CAD
$22.95 CAD
Shipping calculated at checkout.
Size
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Hair Texture: Straight, Wavy, Curly
Hair Type: Fine, Medium, Thick

What It Is

A texturizing styling clay that shapes hair with a dry matte finish and flexible hold — using natural earth minerals Kaolin and Bentonite to add grip, define separation, and create lived-in, piecey looks that can be reworked and reshaped throughout the day.

Hair Concerns

  • Fine Hair & Volume
  • Shine & Gloss
  • Frizz

Key Benefits

  • Kaolin and Quaternium-90 Bentonite — natural earth minerals — provide the grip and oil-absorbing matte finish that defines Craft Clay's texture; they bond lightly to the hair shaft to create separation and hold without shine or heaviness.
  • Cera Alba (Beeswax) and Petrolatum create the clay's moldable, pliable texture — emulsifying easily between palms and distributing evenly through dry hair without clumping or a waxy residue on the hands.
  • Flexible hold means Craft Clay can be reworked and reshaped throughout the day — apply more to build texture, or run hands through to soften and reshape without needing to re-wash.
  • Tocopherol (Vitamin E) and PEG-10 Sunflower Glycerides add a conditioning element within the matte finish, protecting hair from styling stress while maintaining the dry, natural look. Best for short to mid-length styles.

Highlighted Ingredients

Petrolatum: Primary emollient base giving the clay its characteristic spreadable, pliable consistency and providing a light protective coating on the hair surface

Cera Alba (Beeswax): Natural wax providing structure, moldability, and a long-lasting flexible hold without stiffness

Kaolin: Natural earth clay mineral that absorbs excess oil and creates the dry, matte finish signature to this product

Quaternium-90 Bentonite: Volcanic earth mineral providing additional grip, texture, and the thixotropic (shear-thinning) quality that makes the clay easy to emulsify and work through hair

Silica: Fine mineral particles adding texture and light-scattering matte effect at the hair surface

Tocopherol (Vitamin E): Antioxidant protecting the hair surface from styling stress

PEG-10 Sunflower Glycerides: Sunflower-derived emulsifier that helps the clay distribute evenly and provides a light conditioning effect within the matte formula

Natural earth minerals (Kaolin, Bentonite, Silica) Flexible matte hold Reworkable formula

What Else You Need to Know

Best for short to mid-length styles — ideal for roughing up hair, defining ends, creating piecey texture, or adding root lift and volume. Emulsify a small amount between palms before applying — this activates the clay and ensures even distribution without streaking. Start with less than you think you need; Craft Clay is layerable, so build texture gradually. Pairs with Sebastian Dark Oil Silkening Mist before applying for a hybrid texture-and-shine finish. Authorized Sebastian Professional retailer. Earn Beauty with Benefits points.

How to Use

Emulsify a small amount between palms. Work through dry hair to change texture, mold, and separate for a dry, matte finish. Rub into roots to rough up the style and add volume. Layer for buildable texture, or rework throughout the day to reshape without re-washing.

Authorized Sebastian retailer · Zennkai Canada since 1984 · Authorized Sebastian Professional retailer · Zennkai Canada since 1984 · Founded in Los Angeles, 1972 · 50+ years of professional haircare innovation · PETA Approved & animal test-free