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Pureology Strength Cure Shampoo

$42.50 CAD
$42.50 CAD
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Formulated for damaged or color-treated hair, Pureology Strength Cure Shampoo is built around Keravis, a plant-based protein, and Astaxanthin, an antioxidant that's part of the brand's Asta-Repair technology, both selected to help fortify and repair the hair fiber.

The sulfate-free formula uses Sodium Cocoyl Isethionate and Coco-Betaine to create a gentle, rich lather that cleanses without stripping moisture. Amodimethicone and a Divinyldimethicone/Dimethicone Copolymer help smooth the cuticle and add shine.

Color protection comes from Pureology's Antifade Complex®. The shampoo is 100% vegan and formulated without sulfates, parabens, or mineral oil.

Hair Texture: Straight, Wavy, Curly, Coily
Hair Type: Fine, Medium, Thick

What It Is

Strength Cure Shampoo — the #1 strengthening shampoo in the U.S. for damaged, color-treated hair. Sulfate-free fortifying formula with Keravis + Astaxanthin + Ceramide + Arginine repairs micro-scars and rebuilds internal structure. Delivers 2x stronger strands after one use.

Hair Concerns

  • Color Safe
  • Damage, Split Ends, Breakage
  • Dryness

Key Benefits

  • Vegan sulfate-free shampoo strengthens damaged color-treated hair — 2x stronger strands (vs. non-conditioning shampoo)
  • Allure Best of Beauty Award Winner — exclusive Asta-Repair technology heals and repairs damaged hair
  • Patented ANTIFADE COMPLEX® protects color vibrancy while strengthening

Highlighted Ingredients

  • Keravis — strengthening protein known to prevent hair breakage
  • Astaxanthin — powerful antioxidant — part of the exclusive Asta-Repair technology
  • Citric Acid — strengthens weak bonds
  • Patented ANTIFADE COMPLEX® — Sunflower Seed UV filter + Vitamin E
Sulfate-free Vegan Cruelty-free Color-safe Paraben-free Allure award Recyclable packaging

What Else You Need to Know

Signature aromatherapy: raspberry + peach + water flowers. Pair with Strength Cure Conditioner and Color Fanatic for the complete damage repair routine.

Fragrance

Raspberry + peach + water flowers.

How to Use

Apply coin-sized amount to wet hair. Massage into rich lather. Emulsify + rinse. Follow with Strength Cure Conditioner.

FAQ

What does Strength Cure Shampoo do for damaged hair?

It's built around Keravis protein and the antioxidant Astaxanthin, both selected to help fortify hair and support repair of the fiber.

Is this shampoo vegan?

Yes, it's 100% vegan and formulated without sulfates, parabens, or mineral oil.

Is Strength Cure Shampoo safe for color-treated hair?

Yes, it's built around Pureology's Antifade Complex, designed to help protect color vibrancy.

Authorized Pureology retailer · Zennkai Canada since 1984 · Pioneer of PROFESSIONAL VEGAN COLOR CARE & ZEROSULFATE® · Patented ANTIFADE COMPLEX® for color vibrancy · #1 sulfate-free brand in the US since 2001