Frizz control starts at the shampoo step — not just the conditioning step. A shampoo that strips the hair of moisture and leaves the cuticle roughened undoes the work of every treatment that follows. Pureology Smooth Gloss Shampoo is the foundation of the Smooth Gloss system: a rich-lathering, sulfate-free formula that cleanses colour-treated hair thoroughly while depositing in-wash conditioning polymers and Salicylic Acid clarification that leave the cuticle primed and receptive for the mask and silkmorphose spray that follow. Frizz-prone, colour-treated hair — cleansed without compromise.

Smooth Gloss Shampoo uses a five-surfactant system calibrated to produce a rich, luxurious lather without SLS or SLES chemistry — essential for colour-treated hair where aggressive surfactant stripping is the primary cause of premature colour fade.

Sodium Cocoyl Isethionate is the primary surfactant — a mild, coconut-derived isethionate that produces a dense, creamy, conditioning lather with a low irritation profile. It is the workhorse of the formula's lather and cleansing performance and is significantly gentler on the cuticle surface than sulfate-based alternatives. Disodium Laureth Sulfosuccinate provides additional mild, thorough cleansing. Sodium Lauryl Sulfoacetate (SLSA) is a surface-active powder-derived surfactant — often confused with SLS but structurally distinct, with a larger molecular size that limits scalp penetration and substantially reduces irritation potential. Sodium Lauroyl Sarcosinate is a mild amino acid-derived surfactant with conditioning properties. Decyl Glucoside and Cocamidopropyl Betaine are the glucose-derived and amphoteric co-surfactants that refine foam quality and contribute a final layer of gentleness and slip.

Polyquaternium-7 and Polyquaternium-10 are the dual in-wash conditioning polymer system — both cationic film-formers that deposit at negatively charged damage points on the cuticle during washing, providing in-shower slip, anti-static frizz reduction, and combability that make a tangible difference at rinse-out. On colour-treated frizzy hair where the cuticle is roughened by chemical services, this dual polymer deposit reduces the mechanical stress of lathering and rinsing. Hydroxypropyl Guar Hydroxypropyltrimonium Chloride provides additional cationic guar conditioning — the ingredient behind the shampoo's characteristic silky in-shower feel.

Salicylic Acid functions as a gentle clarifying agent at the cuticle level — clearing the product residue, mineral buildup, and sebum film that accumulate on the hair shaft between washes and physically block subsequent conditioning and treatment actives from depositing. By creating a clean, receptive cuticle surface at the cleanse step, it improves the absorption and performance of the Smooth Gloss Mask and Silkmorphose™ Spray that follow in the routine.

Pureology's Antifade Complex® is active here at the cleanse step — Helianthus Annuus (Sunflower) Seed Extract referenced in the Antifade Complex provides UV protection and free radical neutralisation to protect colour vibrancy from the photo-oxidative process that begins during rinsing and continues through the day. Glycerin and Propylene Glycol provide humectant moisture balance through the wash.

The system efficacy results when used as the complete Smooth Gloss system (Shampoo + Mask + Silkmorphose™ Spray):

• 8x smoother hair — vs. non-conditioning shampoo
• +50% glossier shine — vs. unwashed hair
• 90% humidity protection — vs. non-conditioning shampoo

Fragrance: fresh, crisp, salty notes layered with warm vanilla and sandalwood — the Smooth Gloss collection's coastal signature scent.

100% vegan. Sulfate-free. Color-safe.

Metro Vancouver note: Hard water mineral deposits on the hair shaft are a consistent barrier to frizz treatment effectiveness — they roughen the cuticle surface and block the Silkmorphose™ conditioning polymers from depositing fully in the mask and spray steps. The Salicylic Acid clarification in this shampoo directly addresses that barrier at the cleanse step, making it particularly relevant for Metro Vancouver's hard water environment. See our Hard Water Hair Damage hub for the full protocol if mineral buildup is a consistent concern.

Who It's For All frizzy, colour-treated hair types — fine, medium, and thick. All textures and curl patterns. The sulfate-free formula is gentle enough for daily use on colour-treated hair, though weekly alternation with the Smooth Gloss Treatment Mask as the conditioning step is recommended for the full system efficacy. Start with a dime-sized amount and build as needed — the rich lather from Sodium Cocoyl Isethionate means a small amount goes further than expected.

Part of the Smooth Gloss system — follow with Smooth Gloss Treatment Mask → and Smooth Gloss Silkmorphose™ Spray for the full 8x smoother, +50% glossier shine, and 90% humidity protection results.

Key Ingredients

• Sodium Cocoyl Isethionate — Primary mild coconut-derived surfactant; produces rich, creamy lather without SLS or SLES for colour-safe, gentle cleansing
• Polyquaternium-7 & Polyquaternium-10 — Dual in-wash cationic conditioning polymers; deposit at damaged cuticle points for slip, anti-static frizz reduction, and combability at rinse-out
• Hydroxypropyl Guar Hydroxypropyltrimonium Chloride — Cationic conditioning guar; silky in-shower feel and anti-static detangling
• Salicylic Acid — Gentle cuticle-level clarifying agent; clears residue film and mineral buildup to prime the cuticle for subsequent mask and spray absorption
• Sodium Lauroyl Sarcosinate — Amino acid-derived mild surfactant with conditioning properties
• Antifade Complex® (Sunflower Seed Extract) — Pureology's patented colour protection system; UV and free radical protection active at the cleanse step
• Glycerin — Humectant; maintains moisture balance through the wash

How to Use Apply a dime-sized amount to wet hair at the scalp. Emulsify into a lather and work down to the ends. Rinse well. Repeat if needed. Follow with Smooth Gloss Treatment Mask, then Smooth Gloss Silkmorphose™ Spray for the complete frizz control system.