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Milkshake Icy Blond Shampoo 1L

$69.95 CAD
$69.95 CAD
Shipping calculated at checkout.
Size
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Hair Texture: Straight, Wavy, Curly, Coily
Hair Type: Fine, Medium, Thick

What It Is

Where purple shampoos soften brassiness, Milkshake Icy Blond Shampoo eliminates it. A highly pigmented toning shampoo for platinum, very light blonde, and lightened hair that uses a special black pigment system — not violet — to neutralize yellow and orange tones in a single wash, delivering delicate ash tones and a luminous icy finish. Strengthened with milk proteins and Integrity 41®

Hair Concerns

  • Brassiness + warm tones
  • Blonde + lightened hair
  • Colour fade
  • Dryness + dehydration
  • Platinum + silver maintenance

Key Benefits

  • Black pigment toning technology goes beyond traditional purple shampoos — the black pigment neutralizes yellow, orange, and brassy tones more aggressively, delivering true ash and icy tones on platinum and very light blonde hair in minutes; leave-in time can be extended for a more intense result
  • Integrity 41® — Milkshake's proprietary sunflower seed antioxidant complex that protects colour vibrancy over time, prevents fade from UV and environmental exposure, and improves manageability and shine with every wash
  • Hydrolyzed Milk Protein and Hydrolyzed Quinoa strengthen and restructure the hair shaft from within — critical for highly porous, over-processed blonde hair that loses protein integrity with each lightening session

Highlighted Ingredients

Hydrolyzed Milk Protein — milk_shake's hero conditioning complex; fills gaps in the cuticle of porous, lightened hair to restore strength, softness, and a healthy appearance with each wash

Integrity 41® (Helianthus Annuus / Sunflower Seed Extract) — Milkshake's proprietary antioxidant complex derived from sunflower seed; shields colour molecules from UV-induced oxidation to extend the life of toning results and lightened colour

Vitis Vinifera (Grape) Seed Oil — emollient rich in linoleic acid that nourishes the scalp, smooths the cuticle layer, and adds shine without heaviness; also the source of the formula's signature grape fragrance note

Hydrolyzed Quinoa — plant-derived protein that bonds to the hair shaft to reinforce tensile strength, reduce breakage, and improve the feel of dry, brittle strands between lightening appointments

Black pigment toning system Integrity 41® UV protection Hydrolyzed Milk Protein Grapeseed Oil Hydrolyzed Quinoa Sunflower Seed Extract Paraben-free Professional 1L size

What Else You Need to Know

Icy Blond is recommended for very light blonde and platinum hair only — it is not recommended for grey or white hair, and can deposit intensely on highly porous ends. Start with 2–3 minutes leave-in time and adjust from there; once your ideal tone is achieved, alternate with a colour-safe shampoo to maintain results rather than using every wash. The black pigment formula can appear alarming at first application but does not stain the scalp, hands, or shower. For maximum toning impact, pair with the Icy Blond Conditioner.

Fragrance

Sweet grape fragrance. Fruity, fresh, and light.

How to Use

Apply evenly to damp hair 1–2 times per week. Leave in for a few minutes — for a more intense result, leave in a few minutes longer. Rinse thoroughly. Follow with Icy Blond Conditioner for best results. Once desired tone is achieved, alternate with a colour-safe shampoo to maintain without over-depositing.

Authorized Milkshake retailer · Zennkai Canada since 1984 · Authorized Milkshake retailer · Made in Italy · Natural ingredients · Paraben-free professional haircare