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L'Oreal Professionnel Blondifier Illuminating Mask

$38.95 CAD
$38.95 CAD
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What It Is

Blondifier's weekly treatment step. Lightening strips the fibre of lipid and protein, and a conditioner cannot replace what a bleach service removed — this replenishes, smooths, and nourishes the fibre itself, so the multidimensional shine has healthy hair to reflect off. The step that keeps blonde maintainable over months rather than weeks.

Hair Concerns

  • Blonde & Brassiness
  • Damage & Repair
  • Dryness

Key Benefits

  • Replenishes the hair fibre. Smoothes and nourishes. Enhances the multidimensional shine and radiance of blonde hair. Açai berry extract with polyphenols. Weekly treatment for lightened hair.

Highlighted Ingredients

Açai Berry Extract — polyphenol antioxidant; enhances multidimensional shine on lightened hair

Replenishing mask base — restores what a lightening service strips from the fibre, rather than coating over it

What Else You Need to Know

Shine on blonde is a health signal, not a coating — light bounces off an intact cuticle and scatters off a damaged one. Which is why the mask matters more on blonde than on any other colour: the shine you are chasing is downstream of the repair. Every purchase earns Beauty with Benefits points, redeemable in-store and online. Authorized L'Oréal Professionnel retailer.

How to Use

After shampooing, apply to damp hair from mid-lengths to ends. Leave for 3–5 minutes. Rinse thoroughly. Use weekly, in place of the conditioner.

Authorized L'Oreal retailer · Zennkai Canada since 1984 · L'ORÉAL PROFESSIONNEL · Salon Professional · Backed by L'Oréal Advanced Research · Patented Glicoamine & Peptide Bonder Technologies · Colour Safe