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Loma Daily Shampoo

6 total reviews

$23.95 CAD
$23.95 CAD
Shipping calculated at checkout.
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What It Is

Most people who wash daily are quietly stripping their colour, because most daily shampoos are built around sulfates. This one isn't. Loma builds every formula on a base of certified organic inner-leaf aloe vera rather than water, and cleanses with a sulfate-free surfactant system — so it lifts oil and product without pulling pigment out with it.

Hair Concerns

  • Color-Treated
  • Scalp Health

Key Benefits

  • Sulfate-free — no SLS or SLES. Genuinely colour-safe, even with daily washing. Certified organic aloe base rather than a water base. Cleanses oil and product without stripping. Free of parabens, gluten, soy, sodium chloride and phthalates. Light on fine hair — no residue, no weight.
  • Orange and tangerine LomaTherapy aroma.

Highlighted Ingredients

Certified Organic Aloe Vera (Inner Leaf) — the base of the formula, in place of water; naturally moisturising and soothing to the scalp

Sulfate-Free Cleansing System — lifts oil and product without stripping colour

Baobab Protein — part of the AloeMoist Complex; adds strength

Orange & Tangerine Essential Oils — the LomaTherapy aroma, not a synthetic fragrance oil

What Else You Need to Know

The reason this one sells is simple: people who wash daily usually have to choose between a clean scalp and colour that lasts. Loma's whole proposition is that you shouldn't have to. Made in the USA, in Loma's own facility — they formulate, manufacture and fill in house, which is rare in professional hair care. Vegan. Also available in a 1L professional size and a Litre Duo. Authorized Loma retailer. Earn Beauty with Benefits points on every purchase, redeemable in-store and online.

Fragrance

Orange and tangerine. LomaTherapy fragrance — essential-oil based, no synthetic fragrance oils.

How to Use

Wet hair. Apply, work into a lather through the scalp and lengths, then rinse. Repeat if hair is heavily soiled or product-loaded. Follow with Loma Daily Conditioner.

Authorized Loma retailer · Zennkai Canada since 1984 · Authorized Loma retailer · Aloe-based pro formulas · AloeMoist Complex · Sulfate-free · Color-safe · Made in Minnesota