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Loma Violet Shampoo

4 total reviews

$28.95 CAD
$28.95 CAD
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What It Is

Blonde goes brassy because yellow is what's left when the toner fades — and the usual fix, a purple shampoo, is often so drying that it costs you more than it buys. This one is built differently. Violet pigment sits on Loma's certified organic aloe base with the AloeMoist Complex, so the toning happens while the hair is being hydrated rather than stripped. Works on blonde, silver and grey.

Hair Concerns

  • Blonde & Brassiness, Color-Treated

Key Benefits

  • Neutralises yellow and brassy tones in blonde, silver and grey hair. Brightens without the dryness most purple shampoos leave behind. Certified organic aloe base. Sulfate-free. Free of parabens, gluten and soy. Safe on highlighted and foiled hair.
  • Vanilla bean and blood orange LomaTherapy aroma.

Highlighted Ingredients

Violet Pigment — sits opposite yellow on the colour wheel; that's why it cancels brass

Certified Organic Aloe Vera — the base; the reason this tones without the usual dryness

AloeMoist Complex — aloe, baobab protein and olive oil, keeping the fibre conditioned through the toning

Sulfate-Free Cleansing System — no SLS or SLES

What Else You Need to Know

A practical note: porous hair grabs violet pigment fast and can go lilac if you leave it on too long. Start at one minute, see what you get, and build from there — you can always tone more, you can't easily tone less. If you're maintaining a silver or a very pale blonde, come talk to us about how often to use it. Vegan. Made in the USA. Authorized Loma retailer. Earn Beauty with Benefits points on every purchase, redeemable in-store and online.

Fragrance

Vanilla bean and blood orange. LomaTherapy fragrance — essential-oil based, no synthetic fragrance oils.

How to Use

Wet hair. Apply and work through evenly, concentrating where brass shows most. Leave for one to three minutes — longer for more toning, shorter if your hair is very porous and grabs pigment fast. Rinse. Use once or twice a week, alternating with your regular shampoo. Follow with the Loma Violet Conditioner.

Authorized Loma retailer · Zennkai Canada since 1984 · Authorized Loma retailer · Aloe-based pro formulas · AloeMoist Complex · Sulfate-free · Color-safe · Made in Minnesota