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Loma Daily Shampoo 1L

$38.36 CAD
$38.36 CAD $47.95 CAD
You save 20% ($9.59 CAD)
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What It Is

A daily shampoo used daily runs out fast, which is what the litre is for. Same formula as the 355ml: certified organic inner-leaf aloe in place of water, a sulfate-free cleansing system that lifts oil and product without stripping colour, and orange and tangerine essential oils. This is the backbar format — the one our stylists reach for, and the one that makes daily washing affordable.

Hair Concerns

  • Color-Treated, Scalp Health

Key Benefits

  • Professional 1L size — the sensible format for a daily shampoo. Sulfate-free. Colour-safe with everyday use. Certified organic aloe base. Free of parabens, gluten, soy, sodium chloride and phthalates. Substantially better per-millilitre value than the retail size.
  • Backbar-ready pump-compatible bottle.

Highlighted Ingredients

Certified Organic Aloe Vera (Inner Leaf) — replaces water as the formula base

Sulfate-Free Surfactant System — cleanses oil and buildup, leaves pigment alone

Baobab Protein & Olive Oil — the rest of the AloeMoist Complex

Orange & Tangerine Essential Oils — the LomaTherapy aroma

What Else You Need to Know

Per millilitre, the litre is the only sensible way to buy a shampoo you use five or six times a week — and the maths gets better again if you take the Litre Duo. This is also the size we sell most of to stylists for their own backbar. Vegan. Made in the USA in Loma's own facility. Authorized Loma retailer. Earn Beauty with Benefits points on every purchase, redeemable in-store and online.

Fragrance

Orange and tangerine. LomaTherapy fragrance — essential-oil based, no synthetic fragrance oils.

How to Use

Wet hair. Apply, lather through scalp and lengths, rinse. Repeat if needed. Follow with the Loma Daily Conditioner 1L, or buy the two together as the Daily Litre Duo.

Authorized Loma retailer · Zennkai Canada since 1984 · Authorized Loma retailer · Aloe-based pro formulas · AloeMoist Complex · Sulfate-free · Color-safe · Made in Minnesota