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Living Proof Full Texturizing Foam

$48.00 CAD
$48.00 CAD
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Fine hair loses texture fast — by mid-morning, volume and definition are already fading. Living Proof Full Texturizing Foam is engineered specifically for that problem: a dry-finish foam that builds 3× more texture versus untreated hair, using a starch-polymer complex rather than silicones, so there's no weight, no greasy film, and no residue weighing strands back down.

The formula is built around Maltodextrin, Hydrolyzed Corn Starch, and a multi-polymer hold system (PVP, VP/VA Copolymer, Maltodextrin/VP Copolymer) that coats each strand with a lightweight texture grip. Amaranthus Caudatus Seed Extract (amaranth peptides) helps revive and maintain texture throughout the day. Sodium Hyaluronate adds moisture without heaviness. Heat protection runs to 450°F / 232°C throughout.

Apply to damp hair before blowdrying for a full textured blowout, scrunch into damp hair and air dry for a beachy finish, or work a small amount through dry hair to restyle and revive. Silicone-free, sulfate-free, paraben-free, vegan, cruelty-free, and color-safe.

Hair Texture: Straight, Wavy
Hair Type: Fine, Medium

What It Is

A dry-finish texturizing foam for fine, thin, and low-density hair. Builds 3× texture using a starch-polymer complex: Maltodextrin, Hydrolyzed Corn Starch, PVP, and VP/VA Copolymer. With Amaranthus Seed Extract and Sodium Hyaluronate. Heat protection to 450°F. Use wet or dry. Silicone-free, vegan, color-safe.

Hair Concerns

  • Fine / Flat Hair
  • Lack of Volume
  • Texture
  • Color-Treated
  • Heat Damage

Key Benefits

  • Maltodextrin + Hydrolyzed Corn Starch + multi-polymer hold complex (PVP, VP/VA Copolymer, Maltodextrin/VP Copolymer) build a lightweight texture scaffold around each strand — delivering visible grip, separation, and body that holds throughout the day without heaviness or buildup on fine hair.
  • Amaranthus Caudatus Seed Extract (amaranth peptides) + Sodium Hyaluronate support the appearance of revived, textured hair — amaranth peptides help maintain texture structure while sodium hyaluronate provides lightweight moisture to keep fine strands from becoming brittle or dull-looking.
  • Heat protection to 450°F / 232°C — the polymer-starch film forms a thermal buffer around the hair shaft when activated by a blowdryer or tool, protecting the hair fibre from the repeated heat stress that damages fine hair most quickly.

Highlighted Ingredients

Maltodextrin + Hydrolyzed Corn Starch — The backbone of the texture system; these carbohydrate-derived polymers coat the hair strand to increase surface friction and grip, creating visible texture and separation without silicone weight or residue buildup on fine hair.

PVP + VP/VA Copolymer + Maltodextrin/VP Copolymer — A three-part hold polymer system that locks texture in place with flexible, non-crunchy hold; PVP provides base hold, VP/VA adds humidity resistance, and Maltodextrin/VP Copolymer binds the starch matrix to the hair shaft for all-day staying power.

Amaranthus Caudatus Seed Extract (Amaranth Peptides) + Sodium Hyaluronate — Amaranth peptides support the appearance of revived, structurally defined hair texture; Sodium Hyaluronate draws lightweight moisture to the strand to prevent fine hair from feeling dry or brittle after styling.

Maltodextrin Hydrolyzed Corn Starch PVP hold polymer VP/VA Copolymer Amaranth Seed Extract Sodium Hyaluronate Glycerin Heat protection 450°F

What Else You Need to Know

Silicone-free — safe for CGM routines that avoid silicones. Start with 2–3 pumps; add more for thicker or longer hair. Apply to damp hair before styling or to dry hair for touch-ups and restyling throughout the day. Color-safe, keratin-treatment safe, chemically treated hair safe. Contains Parfum — not fragrance-free. Named allergens: Linalool, Hexyl Cinnamal, Citronellol, Citral, Limonene. Recyclable packaging through Living Proof's TerraCycle program.

Fragrance

Light citrus and green tea. Allergens: Linalool, Hexyl Cinnamal, Citronellol, Citral, Limonene, Bergamot Oil, Orange Peel Oil, Lemon Peel Oil.

How to Use

Apply 2–3 pumps to clean, damp, detangled hair. Textured blowout: blowdry with a round brush. Beachy air-dry: scrunch in and let air dry. Restyle or revive: work a small amount through dry hair. Add more as needed for thicker or longer hair.

FAQ

What makes Living Proof Full Texturizing Foam different from a regular mousse?

It's a dry-finish foam, not a wet mousse — the starch-polymer base (Maltodextrin and Hydrolyzed Corn Starch) builds texture and grip without any silicones, leaving a lightweight, non-greasy finish. It can also be applied to dry hair for restyling, which most mousses can't do effectively.

What ingredients create the texture and hold?

The texture comes from Maltodextrin and Hydrolyzed Corn Starch, which coat strands for grip and separation. Hold is provided by a three-part polymer system: PVP, VP/VA Copolymer, and Maltodextrin/VP Copolymer. Together they deliver all-day texture without crunch, stiffness, or buildup.

Can I use Full Texturizing Foam on dry hair?

Yes — apply a small amount to dry hair to restyle, revive texture, or add finishing detail. For full results, apply to clean, damp hair before blowdrying or air drying. Starting with 2–3 pumps and building up is recommended.

Is Full Texturizing Foam silicone-free and color-safe?

Yes to both. The formula contains no silicones and is safe for color-treated, keratin-treated, and chemically treated hair. It is also sulfate-free, paraben-free, vegan, and cruelty-free. It contains Parfum — not fragrance-free.

Authorized Living Proof retailer · Zennkai Canada since 1984 · Authorized Living Proof retailer · MIT-founded, science-backed haircare · Silicone-free, sulfate-free, paraben-free · Vegan + cruelty-free · Color-safe