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Joico Curls Like Us Hydrate & Define Curl Creme Styler

$24.95 CAD
$24.95 CAD
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Where the Define & Seal Gelée creates a cast, Hydrate & Define Curl Crème Styler does something different — it conditions and defines simultaneously, coaxing curls into soft, bouncy clumps with flexible hold that never turns stiff, sticky, or crunchy. The crème formula is loaded with Vegan SmartRelease® Technology (Hydrolyzed Pea Protein + Hydrolyzed Vegetable Protein), Moringa Seed Oil, and Algae Oil, working together to strengthen strands and reduce combing breakage by 88.77%* while delivering lightweight, touchable definition that lasts through styling. For anyone who hates the gel cast process or wants softer results, this is the everyday curl styler.

Silicone-free, paraben-free, and PETA certified cruelty-free. Use alone for soft definition, or layer under the Define & Seal Gelée for added hold and longer-lasting curl retention.

Hair Texture: Wavy, Curly, Coily
Hair Type: Fine, Medium, Thick

What It Is

A curl-enhancing styling crème for wavy to coily hair that defines, hydrates, and protects in one step. Vegan SmartRelease® Technology reduces combing breakage by 88.77%* while Moringa Seed Oil and Algae Oil condition and smooth. Lightweight, flexible hold — no stiffness, no tackiness, no cast. Heat protection to 450°F / 232°C. Silicone-free. PETA certified.

Hair Concerns

  • Frizz
  • Breakage
  • Dryness
  • Damage & Repair

Key Benefits

  • Reduces combing breakage by 88.77%* on damaged hair — Vegan SmartRelease® Technology continuously releases strengthening pea and vegetable proteins into the hair shaft, rebuilding structural integrity in porous, over-processed curl patterns with every application. *vs. non-conditioning shampoo.
  • Lightweight, flexible hold with no cast, crunch, or stiffness — the crème defines curls by encouraging natural clumping without a film-forming polymer, making it the right choice when you want touchable softness rather than a structured set. Layer under Define & Seal Gelée for added hold.
  • Heat protection to 450°F / 232°C for safe diffuser use on medium-to-high heat — Moringa Seed Oil and Algae Oil act as a thermal buffer while the style sets, protecting curl integrity and preventing the dryness that repeated heat exposure causes on textured hair.
  • Moringa Oleifera Seed Oil delivers Vitamins A + E, Zinc, and Silica — micronutrients that strengthen the hair shaft, support scalp health, and give curls a luminous, frizz-resistant finish that holds up through Metro Vancouver's coastal humidity.

Highlighted Ingredients

Vegan SmartRelease® Technology (Hydrolyzed Pea Protein + Hydrolyzed Vegetable Protein) — Joico's liposome delivery system reformulated with vegan proteins from pea and vegetable sources; mimics the protein structure naturally found in hair and continuously releases strengthening actives throughout the day to repair micro-damage and reduce breakage in textured, porous hair

Moringa Oleifera Seed Oil — cold-pressed from Moringa tree seeds; rich in Oleic Acid, Vitamins A + E, Zinc, and Silica; conditions the cuticle, adds frizz-resistant shine, and provides antioxidant protection against the environmental oxidative stress that makes curly hair feel rough and dry

Triolein (Algae Oil) — bio-based Omega-9 oil derived from microalgae; smooths the cuticle layer between curl strands to reduce friction and frizz, supports scalp oil regulation, and delivers lightweight moisture that keeps curl clumps defined and springy without heaviness

Vegan SmartRelease® Technology Moringa Seed Oil Algae Oil (Triolein) Hydrolyzed Pea Protein Silicone-free Paraben-free PETA certified cruelty-free No cast — flexible hold

What Else You Need to Know

No cast means no scrunch-out step — Hydrate & Define air-dries to a soft, touchable finish without the crunch of a film-forming gel. Apply to soaking wet hair for best results — wet enough that you hear a squishing sound when you pulse into sections. Use the rake-through or praying hands technique from roots to ends, working in sections on thick or dense curl textures. For added hold and longer curl retention, layer Define & Seal Curl Defining Gelée over the crème while hair is still wet. Reactivate on dry hair by lightly misting with water and scrunching.

Fragrance

Fresh floral with fruity notes. Light and clean.

How to Use

Apply to soaking wet hair — rake through from roots to ends or use the praying hands technique. For thick or dense curls, work in sections. Hold hair near roots and gently shake to encourage natural curl formation; pulse to support definition. Air-dry or diffuse. For added hold, follow with Joico Define & Seal Curl Defining Gelée. Can be reactivated on dry hair with a light water mist.

Authorized Joico retailer · Zennkai Canada since 1984 · Authorized Joico retailer · Zennkai Canada since 1984 · Pioneers in Keratin Protein technology since 1975 · 50 years of professional haircare innovation · PETA Approved & animal test-free