Keep My Colour Treatment Blonde uses a blue-based corrective pigment system rather than a purple-based one — a meaningful formulation choice for certain blonde types. Purple toning targets yellow undertones and is most effective on light, neutral-to-cool blonde. Blue toning targets orange and brassy-warm undertones specifically — making this treatment the more effective choice for hair that has been lifted to a medium blonde level or for natural darker blonde transitioning to lighter, where warm gold and copper tones are the primary issue rather than yellow.

Ext. Violet 2 (CI 60730) is the blue pigment — a direct cosmetic dye that deposits onto the hair shaft and physically counteracts warm undertones through colour theory. Each use deposits a small amount of pigment that corrects brassiness incrementally while the conditioning system works simultaneously — meaning the longer it's left on (up to 5 minutes), the more pronounced the toning correction. The blue pigment is calibrated at a concentration that delivers visible correction without the risk of over-toning to grey or silver that higher-pigment treatments can cause.

Hydrolyzed Quinoa provides the formula's strengthening and protective function. Quinoa protein is notably complete — containing all essential amino acids — and hydrolyzed to a molecular weight that allows penetration into the hair's cortex rather than just coating the surface. For bleached and lightened hair where the protein matrix has been degraded, Hydrolyzed Quinoa helps rebuild and reinforce the internal structure, improving tensile strength, reducing breakage, and restoring the elasticity that chemically processed hair progressively loses.

Macadamia Integrifolia Seed Oil is the formula's emollient anchor. Rich in palmitoleic acid (Omega-7) — a fatty acid that closely mimics the composition of the skin's own sebum — Macadamia Seed Oil absorbs rapidly into the hair shaft without residue, restoring the lipid layer stripped by the bleaching process and leaving hair soft, moisturised, and more resistant to the environmental stressors that cause brassiness to worsen between appointments.

Supporting the formula: Chamomilla Recutita (Matricaria) Flower Extract (Chamomile) enhances natural blonde luminosity and brightness, complementing the blue toning correction. Rosmarinus Officinalis (Rosemary) Leaf Extract provides antioxidant protection and scalp-circulation stimulation. Cymbopogon Schoenanthus (Lemongrass) Extract delivers additional antibacterial and scalp-soothing properties. Panthenol penetrates and binds moisture at the cortex level. Behentrimonium Methosulfate and Amodimethicone provide the conditioning slip and surface smoothing that leave hair manageable and shiny after rinsing. Lactic Acid and Acetic Acid gently lower the pH to seal the cuticle after treatment, locking in the pigment correction and conditioning benefits.

The formula carries ELEVEN Australia's signature Passionfruit & Apple Blossom fragrance — distinctly light and fresh for a toning treatment, and a deliberate departure from the heavy chemical scent associated with most blue or purple toning products.

Cruelty-free. Vegan. Paraben-free. Gluten-free. Anti-fade colour safe. 100% recyclable packaging.

Metro Vancouver note: Coastal UV exposure — including overcast UV year-round — is a consistent driver of blonde oxidation in Metro Vancouver. A weekly blue toning treatment used consistently between appointments is one of the most effective tools for extending salon-fresh cool blonde colour in the Pacific Northwest climate.