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Davines Essential MINU Shampoo

1 total reviews

$47.00 CAD
$47.00 CAD
Shipping calculated at checkout.
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Hair Texture: Straight, Wavy, Curly, Coily
Hair Type: Fine, Medium, Thick

Hair Concerns

  • Colour fading + dullness
  • Hard water mineral buildup
  • UV-induced colour fade
  • Maintaining vibrant colour between salon visits

Key Benefits

  • Preserves vibrancy + prolongs colour intensity for up to 4 weeks with full MINU routine (Davines instrumental test on hair strands exposed to UV light and repetitive washes vs control)
  • Chelating action effectively removes hard water metals — Fe, Cu, Mg, Ca (Davines instrumental test vs non-chelating placebo)
  • Regenerative Green Coffee Extract shields hair from oxidative stress that causes colour fading

Highlighted Ingredients

  • Regenerative Green Coffee Extract — antioxidant properties that shield hair from UV + oxidative stress that lead to colour fading
  • Torre Guaceto Salina Caper Blossom Extract — Slow Food Presidium variety; rich in quercetin polyphenols that help preserve radiant colour
  • Chelating system — removes hard water Fe, Cu, Mg, Ca that dull colour over time
Sulfate-free Paraben-free Vegan Chelating action Slow Food Presidium Regenerative Organic B Corp since 2016 Carbon Neutral since 2018 Made in Italy

What Else You Need to Know

The chelating action is the standout MINU upgrade — most colour-care shampoos don't remove the hard water minerals (Fe, Cu, Mg, Ca) that progressively dull colour over weeks of washing. Pairs with MINU Conditioner + MINU Hair Mask + MINU Hair Serum for the full 4-week vibrancy clinical result. Particularly effective for hard water regions where mineral buildup accelerates colour fade.

Fragrance

Signature MINU family scent — bright citrus floral with subtle aromatic depth.

How to Use

Apply to wet hair and gently massage, focusing on scalp, then through lengths and ends. Rinse thoroughly. Follow with MINU Conditioner or Hair Mask.

Authorized Davines retailer · Zennkai Canada since 1984 · Made in Italy · B Corp since 2016 · Carbon Neutral since 2018