Colour-treated hair has two problems that happen simultaneously: the dye molecules that were deposited during the colour service begin to oxidise and fade, and the chemical process that opened the cuticle to accept the colour leaves the fibre more porous and less reflective than it was before. Most colour-care products address one side. MINU Milk addresses both — protecting the colour investment against the oxidative processes that fade it, and illuminating the cuticle surface to restore the mirror-like shine that makes colour look vivid rather than dull.

MINU Milk is a leave-in, milky-texture treatment for colour-treated hair built around Regenerative Organic Certified™ Green Coffee Extract (Coffea Arabica Seed Extract). Green coffee (unroasted) is exceptionally rich in chlorogenic acids — powerful polyphenol antioxidants that intercept the free radicals responsible for oxidative colour fade. When UV light and environmental oxidants attack the dye molecules in colour-treated hair, it's this oxidative chain reaction that causes colour to shift, dull, and lose intensity over time. The polyphenols in Green Coffee Extract interrupt that chain — providing a measurable, clinically verified protective effect on colour longevity.

Benzotriazolyl Dodecyl P-Cresol is a UV filter specifically included to shield colour-treated hair from the UV-driven photo-oxidation that is the primary cause of colour fade between appointments. Unlike scalp-targeted UV filters, this ingredient works at the hair shaft level, absorbing UV radiation before it reaches the dye molecules.

Triheptanoin — a lightweight synthetic ester derived from caprylic acid — provides the milk formula's emollient base and delivers the exceptional shine response the product is known for. It fills the micro-gaps in the roughened post-colour cuticle surface with a thin, reflective coating that dramatically increases the hair's light-reflecting capacity without heaviness or buildup.

Hydrolyzed Rice Protein deposits into micro-fractures along the hair shaft, reinforcing tensile strength and improving elasticity — both of which are compromised by colour processing. Acerola Fruit Extract (Malpighia Glabra) contributes additional antioxidant protection with its high Vitamin C content, synergising with the Green Coffee complex. Ethyl Olivate (olive-derived emollient) adds lightweight conditioning and surface smoothing. Inulin provides moisture-binding film-forming support. Glycine and Lysine HCl are amino acids that reinforce the hair's protein structure at the surface level.

Efficacy verified through independent instrumental and clinical testing:

• Up to 6.6x shinier hair — instrumental test measuring hair shine increase on strands treated with MINU Milk vs. untreated hair
• Heat protection up to 230°C (446°F) — from blow-drying and hot tool styling
• Long-lasting colour vibrancy for up to 4 weeks — instrumental test on hair strands exposed to UV light or repetitive washing, comparing MINU system (Shampoo + Conditioner/Mask + Milk) vs. control shampoo without colour-protecting benefits
• Statistically significant reduction in colour change after UV exposure — instrumental test on colour-treated hair strands using MINU Milk vs. untreated hair

Metro Vancouver note: Urban UV exposure — even on overcast coastal days — drives incremental colour fade on treated hair year-round. The UV-filtering and antioxidant protection in MINU Milk is particularly relevant for colour-treated customers who spend time outdoors in the city regardless of season.

Who It's For All colour-treated hair types — balayage, highlights, single-process, grey coverage, fashion colours. Works across fine, medium, and thick hair textures. The milky, lightweight formula is suitable for fine colour-treated hair where heavier serums deposit too much weight. Use daily as a pre-styling leave-in treatment for cumulative colour protection and shine benefits. Vegan.

Best results achieved when used as part of the complete MINU system — MINU Shampoo → and MINU Conditioner →

Key Ingredients

• Coffea Arabica Seed Extract (ROC™ Green Coffee) — Polyphenol antioxidants intercept free radicals that drive oxidative colour fade; preserves colour intensity and vibrancy
• Benzotriazolyl Dodecyl P-Cresol — UV filter at the hair shaft level; shields colour-treated hair from photo-oxidation that causes colour shift and dullness
• Triheptanoin — Lightweight caprylic ester; fills micro-gaps in the post-colour cuticle surface to deliver the formula's signature shine response
• Hydrolyzed Rice Protein — Deposits into micro-fractures to reinforce tensile strength and elasticity compromised by colour processing
• Malpighia Glabra (Acerola) Fruit Extract — High-Vitamin C antioxidant; synergises with Green Coffee complex for comprehensive oxidative protection
• Ethyl Olivate — Olive-derived emollient; lightweight conditioning and cuticle smoothing
• Glycine & Lysine HCl — Amino acids; reinforce surface protein structure on chemically processed hair

HOW TO USE: Apply to towel-dried hair after shampooing (fine hair) or after conditioning (medium to thick hair) - a little goes a long way. Do not rinse. Dry and style as desired. Use daily for cumulative colour protection and shine.