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Davines Essential LOVE Smoothing Shampoo

2 total reviews

$47.00 CAD
$47.00 CAD
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Your hair doesn't misbehave — it's responding to what it's missing. Coarse, frizzy, or unruly hair is typically high in porosity and low in lipid binding, which means the cuticle lifts instead of lying flat. That's the gap LOVE Smoothing Shampoo is built to close.

Davines LOVE Smoothing Shampoo uses a sulfate-free, creamy foam formula that cleanses without stripping the fatty acid layer the cuticle depends on to stay sealed. The active ingredient is Minuta Olive Extract — a Slow Food Presidium–certified ingredient sourced exclusively from Mr. Carmelo Messina's farm in Ficarra, Messina, Italy. Minuta olive is unusually dense in fatty acids and Vitamin E, which work together to replenish the lipid envelope around the hair shaft, reduce surface friction, and restore elasticity. The result is hair that lies flat through the cleansing step, not just the conditioning step — which means the anti-frizz effect holds longer in humidity.

Metro Vancouver note: Coastal humidity accelerates cuticle lift on hair that's already coarse or frizzy. If your frizz worsens in summer or after rain, a lipid-replenishing cleanser like LOVE addresses the mechanism — not just the symptom.

Who It's For Coarse, frizzy, wavy, or unruly hair. Works on all densities. Particularly effective for hair that puffs or expands in Metro Vancouver's coastal humidity or after exposure to hard water mineral buildup (which roughens the cuticle surface — see our Hard Water Hair Damage page if buildup is a factor).

Also available in the 1 Litre Size — save 40% per ml →

 

Key Ingredients

  • Minuta Olive Extract (Slow Food Presidium) — Rich in fatty acids and Vitamin E; seals the cuticle, adds elasticity, reduces surface friction
  • Sulfate-free surfactant system — Gentle foam that cleanses without stripping the hair's natural lipid layer
  • Paraben-free formula — Safe for colour-treated hair and everyday use

HOW TO USE: Apply to wet hair. Massage gently from scalp to ends and rinse. Repeat if needed. Follow with LOVE Smoothing Conditioner for full anti-frizz effect.


Save with the Litre Size

The 250 ml retails at $47 CAD — that's $0.188 per ml. The 1L retails at $113 CAD — that's $0.113 per ml.

That's a 40% lower cost per ml with the litre — you get four times the product for 2.4 times the price. For anyone using LOVE Smoothing Shampoo as their daily driver, the litre pays for itself within the first two bottles.

Professional litre sizes are available in-store at all six Metro Vancouver locations or online at Zennkai.