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Davines Essential LOVE Smoothing Heat Protectant Serum

$39.00 CAD
$39.00 CAD
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A shampoo and conditioner routine closes the cuticle and removes frizz triggers at the wash step. The Serum is where the work gets locked in for the day. LOVE Smoothing Serum is a lightweight leave-in that applies to towel-dried hair after washing — sealing moisture into the hair shaft, smoothing the cuticle surface for pre-styling prep, and providing a 72-hour humidity-resistant frizz barrier that holds through the environment rather than relying on hold products to suppress what it can't address structurally.

LOVE Smoothing Serum is built around Regenerative Organic Certified™ Apple Pulp Extract (Pyrus Malus Fruit Extract) — sourced from Mr. Francesco Querzola's farm in Borgo Val di Taro, Parma, Italy. Apple pulp is naturally dense in polysaccharides and antioxidants. The polysaccharides form a flexible, moisture-locking film on the hair shaft that prevents the differential moisture exchange between the hair fibre and the surrounding atmosphere — the physical process that causes cuticle swelling and frizz in humid conditions. By maintaining the hair's internal moisture balance, the film reduces the driving force for frizz, delivering measurable smoothing results rather than just surface coating.

The antioxidants in the Apple Pulp Extract protect the hair's structural proteins from oxidative degradation that progressively worsens frizz and unruliness — particularly relevant for colour-treated or repeatedly heat-styled coarse hair.

Polyquaternium-55 provides the formula's flexible frizz-control film — a cationic polymer that coats the hair shaft with a humidity-resistant layer that keeps the cuticle lying flat under environmental pressure. Unlike heavier silicone-based smoothing agents, this polymer flexes with the hair's natural movement without stiffness or buildup. Dimethicone smooths the cuticle surface for immediate shine and reduces surface friction during combing and styling. Panthenol (provitamin B5) penetrates the cortex and binds moisture structurally, improving elasticity and reducing the brittleness that contributes to flyaways on coarse hair. Glycerin provides additional humectant moisture retention at the surface. Benzotriazolyl Dodecyl P-Cresol provides UV protection at the hair shaft level.

The formula is a lightweight, fluid serum — not a cream, not a gel. It disperses through thick, coarse, or frizzy hair without clumping or weighing it down, and the fragrance profile opens with zesty citrus and delicate florals before settling into a smooth musky base.

Efficacy verified through independent instrumental testing:

  • 2x smoother hair — instrumental test on hair strands treated with LOVE SMOOTHING Serum vs. untreated hair
  • Up to 72 hours of frizz-free results — laboratory evaluation under high-humidity conditions, hair strands treated with LOVE SMOOTHING Serum vs. untreated hair
  • Heat protection up to 230°C (446°F) — from blow-drying and hot tool styling

Metro Vancouver note: Coastal humidity is the primary frizz driver locally — the Apple Pulp polysaccharide film and Polyquaternium-55 humidity-resistant layer address it directly at the mechanism level. For hair that frizzes or expands through Metro Vancouver's damp climate, a leave-in serum that works from inside the hair shaft rather than holding from the outside is the more durable approach.*

Who It's For Thick, coarse, or frizzy hair of any length. The lightweight serum texture is suitable for medium hair as well — use fewer pumps (2–3) on medium density, 4–6 on thick or coarse. Not recommended for very fine hair where even lightweight serums can over-soften at the root. Colour-safe and suitable for heat-styled and chemically treated coarse or frizzy hair.

Best results when used as part of the complete LOVE Smoothing system — LOVE Smoothing Shampoo → and LOVE Smoothing Conditioner →

Key Ingredients

  • Pyrus Malus Fruit Extract (ROC™ Apple Pulp, Borgo Val di Taro, Parma, Italy) — Polysaccharides lock in moisture and create a humidity-resistant anti-frizz film; antioxidants protect hair structure and preserve smoothness
  • Polyquaternium-55 — Flexible cationic film former; provides humidity-resistant frizz control without stiffness or buildup
  • Dimethicone — Smooths the cuticle surface for immediate shine and reduces friction during styling
  • Panthenol (Provitamin B5) — Penetrates the cortex and binds moisture structurally; improves elasticity and reduces flyaways on coarse hair
  • Glycerin — Humectant; maintains surface moisture balance and supports the anti-frizz film
  • Benzotriazolyl Dodecyl P-Cresol — UV filter at the hair shaft level; protects against photo-oxidative stress that worsens frizz over time

HOW TO USE: Apply 2–6 pumps to towel-dried hair after washing, focusing on mid-lengths and ends. Do not rinse. Style as desired — blow-dry, diffuse, or air-dry. Adjust amount based on hair density: 2–3 pumps for medium hair, 4–6 for thick or coarse.