Color WOW Root Cover Up

$50.00 CAD
$50.00 CAD
Shipping calculated at checkout.
Shade

ONLINE EXCLUSIVE

WHY WE LOVE IT: 

  • Root touch up powder covers grey seamlessly, even covers dark roots + extends highlights without peroxide
  • Precise application, no mess like root cover up sprays
  • Never stiff, sticky, or waxy like mascaras or crayons
  • Looks completely natural, mimics hair’s reflective qualities
  • Water-resistant formula, you can even swim in it
  • No waxes, dyes, or parabens
  • Can also be used to fill in hairlines and cover gaps to create the look of thicker hair

WHO SHOULD USE IT? 

Perfect for anyone who wants to cover greys and dark roots, refresh highlights, or create the look of thicker, fuller hair. If you have a thinning hairline or gaps in hairline. Ideal for extending time between color treatments.

AVAILABLE IN 5 SHADES: Platinum, Blonde, Light Brown, Medium Brown, and Dark Brown

HOW TO USE: Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out – do not use sweeping motion. Apply more powder as needed.

To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.

 

Allure Best of Beauty Award Winner 2022

Allure Reader's Choice Award Winner 2024