Celeb Luxury Colorwash® with Colorposit™ technology. The new category - a game changer in hair color adds rich color while cleansing with hi-conditioning results. These Viral® Colorwash colors allow you to instantly wash in daring color or maintain your color in between salon appointments. Viral® Fashion Color Care™ - inspired by personality color, it's the new hair color paradigm shift. Instant, creative, cost-effective with no mess. Viral Colorwash® with patent-pending, new advanced cleanse + Colorposit™ technology. To achieve purity of bold color, hair must be pre-lightened (bleached), to the palest blonde or white hair.
HOW TO USE:
- Apply generous amount of colorwash evenly throughout wet hair, massage into a thick, rich lather
- For easiest detangling, run fingers through hair before and after rinsing colorwash from hair
- Rinse thoroughly with warm water, especially in nape area of neck
- Use the complete VIRAL® system as a regimen. Restores hair to a healthy, natural feel
BENEFITS:
- Instantly adds bold color + hi-lather + hi-conditioning to hair while gently cleansing
- Stops visible haircolor washout and fade between salon visits for fresh color always
- Maintains, corrects and boosts color brilliance
- Bold color on pre-lightened hair or jewel-tone on deeper colors
- To achieve purity of bold color, hair must be pre-lightened (bleached), to the palest blonde or white hair.
