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Celeb Luxury Viral Purple Colorwash

1 total reviews

$45.95 CAD
$45.95 CAD
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What It Is

Fashion colour fades fast, and re-dyeing every fortnight destroys your hair — this solves both. The Purple Colorwash is a high-lather, sulfate-free shampoo packed with vivid purple pigment that refreshes and maintains bold purple every time you wash, in 2 to 5 minutes, with no bleach or peroxide involved. BondFix rebuilds bonds as it colours. Brightest on pre-lightened or highlighted hair.

Hair Concerns

  • Color-Treated
  • Damage & Repair

Key Benefits

  • Refreshes and maintains vivid purple with every wash. Deposits colour in 2–5 minutes, no bleach or peroxide. BondFix bond rebuilder strengthens as it colours. Buildable intensity. Brightest on bleached and pre-lightened hair. Sulfate-free, PPD-free, 100% vegan.

Highlighted Ingredients

Vivid Purple Depositing Pigment — semi-permanent fashion colour that refreshes with every wash; no developer, no bleach

BondFix Bond Rebuilder — repairs the lightened hair that fashion colour lives on

Plant-Based Cleansing System — sulfate-free, coconut and sugar derived, vegan

What Else You Need to Know

The maintenance problem with vivid colour is that it's gorgeous for a week and gone by three — and the salon re-do is expensive and damaging. This turns colour upkeep into part of your wash routine instead, and the BondFix means you're strengthening rather than wrecking already-lifted hair. One honest note: vivid shades need a pre-lightened base to show; they won't develop on unbleached brown hair. Authorized Celeb Luxury retailer. Earn Beauty with Benefits points on every purchase, redeemable in-store and online.

Fragrance

Signature Celeb Luxury fragrance. Contains parfum.

How to Use

Gloves on — vivid pigment stains. Apply to wet hair, lather, and leave 2 to 5 minutes for more or less intensity. Rinse. For a bolder result, wash again or follow with the Purple Colorditioner. To maintain, alternate with your regular shampoo.

Authorized Celeb Luxury retailer · Zennkai Canada since 1984 · Authorized Celeb Luxury retailer · Viral colour-depositing · Vegan · Cruelty-free · USA-made