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Amika The Protector Color Protect + Strengthen Shampoo

$44.00 CAD
$44.00 CAD
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The wash step is where most color-treated hair loses its battle — standard shampoos cleanse effectively but strip colour pigments and weaken the hair shaft in the process, leaving you chasing vibrancy with every wash. Amika The Protector Color Protect + Strengthen Shampoo is built to break that cycle. A clinically proven color-protecting shampoo that prevents fade for up to 40 washes* and — when used as a system with The Protector Conditioner — delivers 11x stronger hair with 91% less breakage.* The same dual-technology core runs through the full system: the Color Longevity Complex (color-locking polymers, peptides, and color-retention silicones) locks vibrancy in from the first lather, while the High-Refractive Glossing Polymer smooths the cuticle to make colour appear more vibrant immediately after rinsing.

The formula rinses out quickly — by design — because less time under running water means less time for color molecules to escape the shaft. Black Currant Extract neutralizes oxidative stress that shifts color tone between appointments; Sea Buckthorn Oil delivers Omega-7 and Vitamins A and C for softness and shine that makes color look as good as the day it was done. Vegan certified, Leaping Bunny cruelty-free, sulfate-free, paraben-free, keratin-safe, B Corp.

Hair Texture: Straight, Wavy, Curly, Coily
Hair Type: Fine, Medium, Thick

What It Is

A clinically proven color-protecting shampoo that gently cleanses and prevents fade for up to 40 washes.* Color Longevity Complex locks vibrancy from the first lather; High-Refractive Glossing Polymer smooths the cuticle for instant shine. 11x stronger hair + 91% less breakage when used with The Protector Conditioner.* Sulfate-free. Vegan certified. All color-treated hair types.

Hair Concerns

  • Color-Treated
  • Damage & Repair
  • Breakage

Key Benefits

  • Prevents color fade for up to 40 washes* — the Color Longevity Complex deposits a color-locking polymer and silicone film on the hair shaft during cleansing, sealing color molecules inside the cortex so that each wash removes dirt and sebum without simultaneously pulling pigment out of the hair.
  • Clinically proven to deliver 11x stronger hair and 91% less breakage when used with The Protector Conditioner* — the quad-Polyquaternium system (Polyquaternium-113, 53, 7, and 92) and Hydrolyzed Rice Protein build cumulative strength through the shampoo step that the conditioner reinforces.
  • Designed to rinse out quickly without residue — the surfactant system (Sodium C14-16 Olefin Sulfonate + Cocamidopropyl Hydroxysultaine + Cocamidopropyl Betaine) provides thorough cleansing efficiency in a fast rinse, reducing the time colour-treated hair spends under water.

Highlighted Ingredients

Color Longevity Complex (Polyquaternium-113 + Amodimethicone + peptides) — deposits a cationic color-locking film during cleansing that seals color molecules inside the cortex and cuticle; the Amodimethicone component provides color-retention silicone coverage while the peptide fraction reinforces the structural integrity of the hair shaft to prevent the cuticle lifting that exposes pigments to fade

High-Refractive Glossing Polymer (Sodium Polyaspartate) — a ceramide-mimicking biopolymer that forms a uniform film over the cuticle surface during rinsing, visibly enhancing gloss and smoothing roughness so colour appears more vibrant and luminous immediately after washing

Ribes Nigrum (Black Currant) Extract + Hippophae Rhamnoides (Sea Buckthorn) Oil — Black Currant's antioxidant profile neutralizes the oxidative stress that causes tonal color shift between appointments; Sea Buckthorn provides Omega-7 fatty acids and Vitamins A and C for conditioning, shine, and scalp health

Color Longevity Complex High-Refractive Glossing Polymer Black Currant Extract Sea Buckthorn Oil Hydrolyzed Rice Protein Panthenol (Vitamin B5) Sulfate-free + paraben-free Vegan certified

What Else You Need to Know

The strength and breakage claims (11x stronger, 91% less breakage) are clinically proven when shampoo and conditioner are used together as a system — using the shampoo alone will deliver the color protection and cleansing benefits but not the full strength results. Lather and massage from roots to ends, then rinse quickly — prolonged time under running water allows more color molecules to escape the shaft even with a color-protective formula. For thicker hair that needs additional moisture, pair with amika's Hydro Rush Intense Moisture Mask on wash day. Keratin-safe.

Fragrance

amika's iconic signature scent: apricot, lily of the valley, pink grapefruit, sandalwood, and vanilla.

How to Use

Lather and massage shampoo through wet hair from roots to ends. Rinse quickly and thoroughly. Follow with The Protector Conditioner for clinically proven strength and breakage results.

FAQ

Are the strength claims for the shampoo alone?

No — the 11x stronger hair and 91% less breakage claims are clinically proven when The Protector Shampoo and Conditioner are used together as a system. The shampoo alone delivers the color fade prevention and cleansing benefits; the full strength results require both products.

Is this shampoo safe for keratin-treated hair?

Yes — it is keratin-safe, free of SLS and SLES, and does not contain the aldehydes or harsh surfactants that break down keratin bonds. It is also compatible with bond-building services.

How is The Protector Shampoo different from amika's other color shampoos?

The Protector is specifically formulated to prevent color fade and strengthen hair simultaneously using the Color Longevity Complex and quad-Polyquaternium system. amika's Bust Your Brass range targets toning and brassiness on blonde and lightened hair — a different concern category with different active technology.

Authorized Amika retailer · Zennkai Canada since 1984 · Authorized amika retailer · Zennkai Canada since 1984 · Vegan certified · Leaping Bunny cruelty-free · B Corp