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Amika Normcore Signature Shampoo

1 total reviews

$39.00 CAD
$39.00 CAD
Shipping calculated at checkout.
Size
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Hair Texture: Straight, Wavy, Curly, Coily
Hair Type: Fine, Medium, Thick

What It Is

A vegan sulfate-free daily shampoo with Sea Buckthorn — the everyday all-rounder for all hair types.

Hair Concerns

  • Daily Use
  • All Hair Types
  • Color-Safe
  • Nourishing

Key Benefits

  • Vegan sulfate-free daily shampoo — 7× more conditioned vs untreated hair
  • Sea Buckthorn + amino acids for nourished, soft, clean strands
  • For all hair types including colour-treated · gluten-free

Highlighted Ingredients

  • Sea Buckthorn (Hippophae Rhamnoides): Amika's signature superfruit · in every formula · rich in Omega 7, vitamin C + A, antioxidants for nourished + strengthened strands and scalp.
  • Antioxidant Cleansing Base: Sodium Cocoyl Isethionate + Cocamidopropyl Betaine — gentle sulfate-free surfactants that lather without stripping.
  • Clinical Result: 7× more conditioned hair vs untreated after use (Amika consumer testing).
Vegan Sulfate-Free Color-Safe Sea Buckthorn Daily Use All Hair Types 7× Conditioned PCR Packaging Vegan Cruelty-Free Sulfate-Free Paraben-Free

What Else You Need to Know

Normcore is Amika's everyday all-rounder — the reliable first pick for anyone new to the brand, and the safest choice for households with mixed hair types since it works across straight, wavy, curly + coily textures without weight or residue. Formulated for daily use and safe on colour-treated hair. Bottle contains post-consumer recycled plastic (PCR). Authorized Amika retailer.

Fragrance

Amika Normcore signature — soft floral musky freshness · light everyday elegance.

How to Use

Massage a quarter-sized amount through wet hair, focusing at the roots. Rinse. Repeat once for full effect (double cleanse). Follow with Normcore Signature Conditioner.

Authorized Amika retailer · Zennkai Canada since 1984 · Founded 2007 Brooklyn · Certified B-Corp · Leaping Bunny cruelty-free · Sulfate-free · Sea Buckthorn signature superfruit