FREE SHIPPING ON ALL ORDERS OVER $50*

Alcove Hydrating Shampoo

$17.95 CAD
$17.95 CAD
Shipping calculated at checkout.
Size
<p>Earn%20[points_amount]%20when%20completing%20this%20purchase.</p>
Hair Texture: Wavy, Curly, Coily

What It Is

A sulfate-free hydrating cleanser built on sodium lauryl sulfoacetate (SLSA) — a plant-derived surfactant with a larger molecule than SLS, which is why it lifts dirt and product without stripping the sebum layer that keeps the fibre pliable. Evening primrose oil, argan oil, and mango extract then replace the lipids that a wash cycle costs. Alcôve's bestseller, and the base of the Hydrating system.

Hair Concerns

  • Dryness
  • Frizz
  • Color-Treated

Key Benefits

  • Deeply nourishes and hydrates dry, dehydrated hair. Sulfate-free gentle cleansing — safe for daily use. Restores moisture balance without residue or build-up. Controls frizz. Anti-static. Safe for colour-treated hair.

Highlighted Ingredients

Sodium Lauryl Sulfoacetate (SLSA) — the mild plant-derived surfactant that replaces SLS; cleanses without stripping sebum

Evening Primrose Oil — gamma-linolenic acid; replenishes lipids lost in washing

Argan Oil — oleic and linoleic acids that smooth the cuticle and add shine

Mango Extract — vitamins A and C; supports scalp health

What Else You Need to Know

Alcôve is a Montreal professional brand — formulated and manufactured in Canada, which is rarer in this category than most people assume. If your hair feels dry again within hours of washing, the shampoo is usually the cause and not the conditioner: a harsh surfactant strips the lipid layer before any conditioner gets a chance to work. Every purchase earns Beauty with Benefits points, redeemable in-store and online. Authorized Alcôve retailer.

How to Use

Apply to wet hair. Massage the scalp to emulsify and activate the lather. Work into the roots for 1–2 minutes to lift build-up, then rinse. Repeat if needed. Follow with the Alcove Hydrating Conditioner.

Authorized Alcove retailer · Zennkai Canada since 1984 · ALCÔVE · Canadian Professional · Made in Canada · Vegan · Cruelty-Free · Sulfate-Free · Paraben-Free · Salt-Free · Gluten-Free · Colour Safe