Vancouver's municipal water supply is hard water. Hard water contains elevated levels of dissolved calcium and magnesium minerals — and wash after wash, those minerals deposit inside your hair shaft. Calcium buildup doesn't sit on the surface of the hair the way styling product residue does. It infiltrates the inner structure of the strand, filling the spaces where moisture and bond-repair actives should be. The result is hair that becomes progressively stiffer, more rigid, duller, and more prone to breakage — even with an otherwise good routine.

The problem is invisible until it's severe. Most people attribute the symptoms — stiffness that won't respond to conditioner, dullness that persists after washing, breakage that seems disproportionate to any damage they've done — to heat damage, ageing, or using the wrong products. They're not wrong that something is wrong. They're wrong about the cause. No amount of bond repair, deep conditioning, or protein treatment will perform at its potential on hair that is saturated with calcium deposits, because the calcium is physically blocking those actives from reaching the sites where they need to work.

Kerastase Premiere is the only professional system designed specifically to decalcify hair. Its dual-action technology uses Citric Acid to dissolve and remove calcium buildup from inside the hair shaft, and Glycine — an amino acid that penetrates the hair's inner layer — to reconnect the broken keratin chain links that calcium rigidity creates. The result is hair that is measurably stronger, softer, and more responsive to every other product in the routine. 99% stronger, 75% more shine, 93% less breakage in clinical testing.