Virtue is built around the world's most scientifically advanced hair care technology: Alpha Keratin 60ku -- the only ingredient in professional hair care that is identical to the human keratin protein that hair is made of.
Developed from biomedical research previously used only in wound healing and tissue regeneration, Alpha Keratin 60ku seeks out and fills areas of damage within the hair shaft -- rebuilding from within in a way that no synthetic keratin or protein substitute can replicate. Virtue users consistently report hair that looks, feels, and behaves like genuinely healthy hair.
