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      Virtue

      Virtue

      One revolutionary ingredient.
      A lifetime of your best hair humanly possible.

      One breakthrough scientific discovery changed hair care forever. And now you can experience the power of Alpha Keratin 60ku® - the core ingredient in every Virtue hair product. Our shampoos, conditioners, treatments & stylers are expertly crafted to transform your hair into its most beautiful, healthy state in as little as 5 uses.

      *Online Exclusive

      Virtue Correct Healing Oil
      $58.00 CAD
      Unit price
      per 
      Virtue Correct Restorative Treatment Mask
      $40.00 CAD
      Unit price
      per 
      Virtue Create 6-in-1 Styler
      $44.00 CAD
      Unit price
      per 
      Virtue Full Shampoo
      $52.00 CAD
      Unit price
      per 
      Virtue Full Conditioner
      $54.00 CAD
      Unit price
      per 
      Virtue Recovery Shampoo
      $52.00 CAD
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      Virtue Recovery Conditioner
      $54.00 CAD
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      per 
      Virtue Smooth Shampoo
      $52.00 CAD
      Unit price
      per 
      Virtue Smooth Conditioner
      $54.00 CAD
      Unit price
      per 
      Virtue Refresh Dry Shampoo
      $44.00 CAD
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      per 
      Virtue Refresh Purifying Shampoo
      $38.00 CAD
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      per