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Virtue
One breakthrough scientific discovery changed hair care forever. And now you can experience the power of Alpha Keratin 60ku® - the core ingredient in every Virtue hair product. Our shampoos, conditioners, treatments & stylers are expertly crafted to transform your hair into its most beautiful, healthy state in as little as 5 uses.
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Virtue Correct Healing Oil Virtue Recovery Conditioner 
Virtue Recovery Conditioner$54.00 CAD$54.00 CADVirtue Full Volumizing Mousse 
Virtue Full Volumizing Mousse$48.00 CAD$48.00 CADVirtue Recovery Damage Reverse Serum Virtue Recovery Shampoo 
Virtue Recovery Shampoo$52.00 CAD$52.00 CADVirtue Create 6-in-1 Styler 
Virtue Create 6-in-1 Styler$44.00 CAD$44.00 CADVirtue Full Conditioner 
Virtue Full Conditioner$54.00 CAD$54.00 CADVirtue Correct Restorative Treatment Mask 
Virtue Correct Restorative Treatment Mask$40.00 CAD$40.00 CADVirtue Full Shampoo 
Virtue Full Shampoo$52.00 CAD$52.00 CADVirtue Refresh Topical Scalp Supplement Virtue Refresh Exfoliating Scalp Treatment 
Virtue Refresh Exfoliating Scalp Treatment$60.00 CAD$60.00 CADVirtue Curl Defining Whip 
Virtue Curl Defining Whip$48.00 CAD$48.00 CADVirtue Smooth Un-Frizz Cream 
Virtue Smooth Un-Frizz Cream$56.00 CAD$56.00 CADVirtue Create Texturizing Spray 
Virtue Create Texturizing Spray$48.00 CAD$48.00 CADVirtue Smooth Conditioner 
Virtue Smooth Conditioner$54.00 CAD$54.00 CADVirtue Curl Shampoo 
Virtue Curl Shampoo$52.00 CAD$52.00 CADVirtue Curl Conditioner 
Virtue Curl Conditioner$54.00 CAD$54.00 CADVirtue Create Volumizing Primer 
Virtue Create Volumizing Primer$48.00 CAD$48.00 CADVirtue Smooth Shampoo 
Virtue Smooth Shampoo$52.00 CAD$52.00 CADVirtue Refresh Dry Shampoo 
Virtue Refresh Dry Shampoo$44.00 CAD$44.00 CAD
