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Virtue Create Volumizing Primer

$48.00 CAD
$48.00 CAD
Shipping calculated at checkout.
Size
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Hair Texture: Straight, Wavy
Hair Type: Fine

What It Is

A weightless priming spray that builds natural volume and creates the perfect foundation for style, architecting all-day hold with memory at the root.

Key Benefits

  • Builds root volume and all-day hold
  • Creates a foundation for style
  • Heat and environmental protection
  • Strengthens fine hair over time

Highlighted Ingredients

Alpha Keratin 60ku® — pre-style strength

Vegan Cruelty-free Silicone-free Heat protection

What Else You Need to Know

Fine hair needs a foundation to hold volume in humidity — this primer sets root memory and protects from heat. Authorized Virtue retailer. Every purchase earns Beauty with Benefits points, redeemable in-store and online.

Fragrance

Revitalizing citrus floral

How to Use

Mist through damp hair, focusing at the roots, then blow-dry and style.

Authorized Virtue retailer · Zennkai Canada since 1984 · Authorized Virtue retailer. Virtue is built on Alpha Keratin 60ku®, a hair-identical keratin protein identified through regenerative-medicine research.