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Loma Forming Paste

$27.95 CAD
$27.95 CAD
Shipping calculated at checkout.
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What It Is

Maximum hold with a matte finish — the strongest of Loma's clay stylers, and the one for styles that need to be built and then stay built. Mould, sculpt, form, define: it does all four and holds the result. Low shine, so the finish reads natural rather than product-heavy, and clay gives the hair grip and apparent thickness. Mango.

Key Benefits

  • Maximum hold. Matte, low-shine finish. Clay-based — adds grip and apparent thickness. Mould, sculpt, form and define. Complete control over structured styles. Works on all hair types. Mango LomaTherapy aroma. Certified organic aloe base.

Highlighted Ingredients

Styling Clay — the thickening and gripping agent; the reason a paste this strong doesn't look glossy or greasy

Maximum Hold Polymer — the strongest hold in Loma's clay range

Certified Organic Aloe Vera — the base; keeps the clay from stripping the hair

Matte Finish System — zero artificial shine

What Else You Need to Know

The difference between this and the Molding Creme is hold and finish, not composition: the Forming Paste goes harder and drier, the Molding Creme stays more reworkable. If you're building a structured style and you want it to survive the day untouched, take the paste. A barbering staple. Vegan. Made in the USA. Authorized Loma retailer. Earn Beauty with Benefits points on every purchase, redeemable in-store and online.

Fragrance

Mango. LomaTherapy fragrance — essential-oil based, no synthetic fragrance oils.

How to Use

Warm a small amount between the fingertips until it softens. Work through dry or towel-dried hair, building the shape as you go. Add more for stronger hold. Best on dry hair for full matte texture.

Authorized Loma retailer · Zennkai Canada since 1984 · Authorized Loma retailer · Aloe-based pro formulas · AloeMoist Complex · Sulfate-free · Color-safe · Made in Minnesota