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Davines Essential NOUNOU Shampoo

1 total reviews

$47.00 CAD
$47.00 CAD
Shipping calculated at checkout.
Size
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Hair Texture: Straight, Wavy, Curly, Coily
Hair Type: Fine, Medium, Thick

What It Is

A nourishing and strengthening shampoo for processed and brittle hair — formulated with Regenerative Organic Certified™ Lupin Extract to reinforce weak hair fibers from root to tip, restoring softness, smoothness, and manageability to dry, damaged strands.

Hair Concerns

  • Damage & Breakage
  • Dryness & Dehydration
  • Shine & Gloss
  • Colour Protection & Vibrancy
  • Frizz

Key Benefits

  • Regenerative Organic Certified™ Lupinus Albus Seed Extract — sourced from Mr. Giuseppe Pellegrino's farm in Cutrofiano, Lecce, Italy — contains proteins that strengthen and repair the hair fiber, polysaccharides that lock in moisture, and fatty acids that reduce breakage and improve resilience.
  • Clinically shown to deliver up to 9.9x shinier and up to 9x stronger hair, with protein repair confirmed after just one use — results measured on hair treated with the NOUNOU Shampoo, Conditioner, and Oil system vs. untreated hair.
  • Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, and Cocamidopropyl Betaine form a mild, sulfate-free surfactant system that cleanses gently without stripping moisture — preserving the integrity of processed, chemically treated, and colour-treated hair.
  • Panthenol (Pro-Vitamin B5), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, and Terephthalylidene Dicamphor Sulfonic Acid condition, detangle, and provide UV protection through the cleanse step — restoring manageability and protecting against environmental damage.

Highlighted Ingredients

Lupinus Albus (Lupin) Seed Extract — Regenerative Organic Certified™: Sourced from Mr. Giuseppe Pellegrino's farm in Cutrofiano, Lecce, Italy; contains proteins that strengthen and repair the hair fiber, polysaccharides that form a protective moisture-locking film, and fatty acids that reinforce hair structure and reduce breakage

Sodium Lauroyl Methyl Isethionate + Sodium Methyl Cocoyl Taurate + Cocamidopropyl Betaine: Mild isethionate and taurate-based sulfate-free surfactant system delivering a rich, creamy lather without stripping moisture or colour

Panthenol (Pro-Vitamin B5): Penetrates the hair shaft to condition, improve elasticity, and restore manageability to processed hair

Hydroxypropyl Guar Hydroxypropyltrimonium Chloride: Conditioning biopolymer derived from guar gum; provides detangling, smoothing, and frizz-reduction through the cleansing step

Terephthalylidene Dicamphor Sulfonic Acid: UV filter providing protection against UV-induced colour fade and hair fiber degradation during the wash step

Triheptanoin + Coco-Caprylate/Caprate: Lightweight emollient esters providing the creamy, softening feel in the lather without post-rinse heaviness

88.5% naturally derived ingredients 97.4% biodegradable formula Vegan friendly Sulfate-free surfactant system (no SLS/SLES) Made in Italy B Corp certified brand Mass-balance recyclable packaging

What Else You Need to Know

The 9.9x shine and 9x strength results require the full NOUNOU system — Shampoo, Conditioner, and Oil used together. Suitable for permed, relaxed, colour-treated, and chemically processed hair. In Metro Vancouver, hard water mineral deposits compound the brittleness that processed hair already experiences — a chelation step before your NOUNOU wash significantly improves how the lupin proteins deposit and repair. See our Hard Water Hair Damage hub. Pairs with NOUNOU Conditioner and NOUNOU Mask for the complete repair routine. Authorized Davines retailer. Earn BWB points.

Fragrance

A luminous burst of citrus and verbena unfolding into a floral-spiced heart, settling into the soft warmth of musk.

How to Use

Apply to wet hair, massage into a lather, and rinse thoroughly. Repeat if needed. Follow with NOUNOU Conditioner or NOUNOU Mask for deep nourishment and strengthening. A dime-sized amount is sufficient for fine or thin hair; thicker or denser hair may require more.

Authorized Davines retailer · Zennkai Canada since 1984 · Made in Italy · B Corp since 2016 · Carbon Neutral since 2018