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Joico Scalp Vitality Exfoliating Foaming Scrub

$27.95 CAD
$27.95 CAD
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Think of it as a facial exfoliant — but for your scalp. The Joico Scalp Vitality Exfoliating Foaming Scrub is a dual-action scalp treatment that starts as a scrub and transforms into a luscious, rich foam on contact with water. It physically exfoliates the scalp to remove excess oil, sebum, product buildup, and loose flakes, while its botanical actives and pre- and postbiotic formula simultaneously soothe, rebalance, and support the scalp's natural microbiome barrier.

This is the deep-cleanse step your scalp doesn't get from shampoo alone. Whether you're dealing with persistent buildup, oily roots, sensitivity, or a scalp that just never feels truly clean, this scrub delivers a professional-level reset — with the signature cool, refreshing menthol sensation that makes every application feel like a spa treatment.

Powered by Joico's patented SmartRelease® Technology — a liposome delivery system that continuously releases Rosehip Oil, Arginine, and Keratin exactly where needed — the benefits don't stop when you rinse. Hair is left stronger, more protected, and visibly healthier from root to tip.


KEY BENEFITS

  • Dual-action formula — begins as an exfoliating scrub, transforms into a rich foam on contact with water
  • Removes excess oil and sebum — deep-cleanses the scalp of the impurities daily shampoo leaves behind
  • Eliminates product buildup — lifts accumulated residue from styling products, dry shampoo, and environmental pollutants
  • Removes loose flakes — gently addresses flakiness and dry scalp congestion without aggravating sensitivity
  • Rebalances the scalp microbiome — pre- and postbiotic formula preserves the scalp's natural protective barrier
  • Cooling sensation — menthol delivers an instant refreshing, invigorating sensation during massage
  • SmartRelease® Technology — patented liposome system continuously releases Rosehip Oil, Arginine & Keratin to repair, strengthen, and protect hair
  • Gentle physical exfoliation — natural apricot seed powder particles exfoliate effectively and rinse away completely
  • Scalp and hair health — stinging nettle, rosehip oil, and plant proteins nourish and support a healthy scalp environment for stronger hair growth
  • SLS/SLES sulfate-free — no harsh sulfates; safe for regular scalp care use
  • Colour-safe — suitable for colour-treated hair (avoid use immediately after colour services)
  • Cruelty-free — not tested on animals

Key Ingredients

Ingredient What It Does
Natural Apricot Seed Powder (Prunus Armeniaca Seed Powder) A biodegradable physical exfoliant that gently lifts dead skin cells, excess sebum, and product buildup from the scalp surface — particles rinse away completely without residue
Menthol Delivers the signature cool, refreshing sensation on contact; invigorates the scalp, soothes irritation, and enhances circulation during massage
Stinging Nettle Extract (Urtica Dioica Leaf Extract) A vitamin-rich botanical that calms scalp inflammation, reduces flakiness, and supports a healthier environment for hair growth
Rosehip Oil (Rosa Canina Fruit Oil) A natural emollient rich in fatty acids and vitamins; deeply nourishes the scalp, reduces inflammation, and restores moisture balance; also delivered continuously via SmartRelease® Technology
Hydrolyzed Pea Protein & Hydrolyzed Vegetable Protein Plant-derived proteins that mimic hair's natural protein structure — strengthen strands, reduce hair fall, and improve overall scalp and hair moisture retention
Arginine An amino acid that strengthens hair's protein bonds and supports scalp health; released via SmartRelease® for continuous benefit
Keratin Fills gaps in the hair's protein structure to restore smoothness and strength; delivered via SmartRelease® Technology throughout the day
Phosphatidylcholine A postbiotic-active phospholipid that supports and preserves the scalp's natural microbiome barrier
Allantoin Soothes and calms scalp sensitivity, redness, and irritation
Panthenol (Pro-Vitamin B5) Attracts and retains moisture in both scalp and hair; improves flexibility and softness

 

HOW TO USE: Apply Joico Scalp Vitality Exfoliating Foaming Scrub directly onto dry or damp scalp — no need to wet hair first. Gradually add water and begin massaging — the scrub will transform into a rich, foamy lather as you work it in. Gently massage the scalp to activate the apricot seed powder exfoliant and release the cooling menthol sensation. Spread the foam through hair lengths as needed. Rinse thoroughly. Follow with your favourite Joico conditioner or masque applied to mid-lengths and ends

Frequency: Use as needed whenever your scalp needs a deep cleanse — not necessarily every wash. For an extra-intensive cleanse, use the Joico Scalp Vitality Refreshing Shampoo first, then follow with this scrub as a double-cleanse step.

⚠️ Important: Avoid use immediately following hair colour services. The exfoliating action can affect freshly coloured hair. Wait at least 48–72 hours post-colour before using.

 

⚗️ SmartRelease® Technology — What Makes This Different

Most scalp scrubs exfoliate and rinse — and that's where the benefit ends. Joico's SmartRelease® Technology is a patented liposome delivery system built into the formula that works differently: it encapsulates Rosehip Oil, Arginine, and Keratin in microscopic liposomes that continuously release their payload throughout the day, long after you've rinsed.

The result is a scalp scrub that doesn't just deep-clean — it actively repairs, strengthens, and protects hair from the cumulative effects of daily heat styling and environmental stress. Every use delivers both an immediate scalp reset and an ongoing hair-care benefit.