Davines Essential NOUNOU Nourishing Oil

Processed and chemically damaged hair has two visible problems: structural weakness that causes breakage, and a compromised cuticle surface that kills shine. Most hair oils address one — they coat the surface for shine but don't touch the structural damage underneath, or they're too heavy to let light reflect off the cuticle. NOUNOU Oil is built to address both at the same time: a nourishing oil formulated for damaged hair that simultaneously repairs the protein structure and delivers the luminous shine that healthy hair reflects naturally.

NOUNOU Oil is built around Regenerative Organic Certified™ Lupin Extract (Lupinus Albus Seed Extract) — sourced from Mr. Giuseppe Pellegrino's farm in Cutrofiano, Lecce, Italy. White lupin is one of the most protein-dense legumes available, and Davines' extraction process preserves this full nutritional profile. The extract delivers three distinct mechanisms simultaneously: proteins that penetrate the hair shaft and directly reinforce the weakened keratin bonds that cause structural brittleness in processed hair; polysaccharides that form a protective moisture-locking film on the surface; and fatty acids that reinforce the cuticle lipid layer, reducing breakage and improving resilience with each use. This triple-action profile from a single botanical extract is what distinguishes NOUNOU Oil from standard finishing oils.

The oil carrier system is calibrated for damaged hair — specifically designed to deliver luminous shine without the heaviness that weighs down already-fragile processed hair:

Helianthus Annuus (Sunflower) Seed Oil is the primary carrier — lightweight, high in linoleic acid, and with exceptional affinity for damaged cuticle surfaces. It penetrates rapidly rather than sitting on the surface, leaving hair soft and manageable rather than oily. Simmondsia Chinensis (Jojoba) Seed Oil closely mimics the hair's natural sebum and absorbs without residue, adding elasticity and shine to compromised ends. Ethyl Oleate is an olive-derived lightweight ester that provides the silky, non-greasy slip that allows the oil to distribute evenly through damaged hair without clumping. Caprylic/Capric Triglyceride (fractionated coconut oil) is an ultra-lightweight carrier that enhances absorption and improves the formula's spreadability at very small doses. Dicaprylyl Ether adds the dry, non-greasy skin-feel that prevents the finished result from looking oily rather than luminous. C13-15 Alkane (a biosourced hydrocarbon) provides the clean, lightweight base that allows the lupin's active proteins and polysaccharides to deposit effectively without interference. Tocopheryl Acetate and Tocopherol (Vitamin E) provide antioxidant protection at the hair shaft level, shielding the oil and the hair from oxidative stress during styling.

Efficacy verified through independent instrumental testing when used with NOUNOU Shampoo and Conditioner:

• Up to 9.9x shinier hair — instrumental gloss measurement on hair strands treated with NOUNOU Shampoo, Conditioner, and Oil vs. untreated hair
• Up to 9x stronger hair — instrumental test on hair strands vs. untreated hair
• Repairs hair protein after just one use — instrumental test on hair strands
• Heat protection up to 230°C (446°F) — from blow-drying and hot tool styling

90.6% naturally derived. Vegan.

Metro Vancouver note: Hard water mineral deposits compound surface damage on chemically treated hair by roughening the cuticle and accelerating porosity — meaning oil treatments absorb unevenly and results are inconsistent. If NOUNOU Oil performs less predictably on wet days or after extended coastal exposure, mineral buildup may be the compounding factor. See our Hard Water Hair Damage Page for the chelation protocol.

Who It's For Processed, bleached, colour-treated, or brittle hair of any texture. The oil is designed to be used on lengths and ends only — not the scalp or roots — in very small amounts (2–3 drops). This is not a heavy oil treatment; it is a precision finishing and pre-styling treatment calibrated for damaged hair. Works on all textures including fine damaged hair where heavier oils are typically too much. Dual-use: pre-styling on towel-dried hair, or finishing on dry hair.

Best results when used as part of the complete NOUNOU system — NOUNOU Shampoo → and NOUNOU Conditioner →

Key Ingredients

• Lupinus Albus Seed Extract (ROC™ Lupin, Cutrofiano, Lecce, Italy) — Proteins reinforce weakened keratin bonds; polysaccharides lock in moisture; fatty acids reduce breakage and improve cuticle resilience
• Helianthus Annuus (Sunflower) Seed Oil — Lightweight primary carrier; high in linoleic acid; penetrates rapidly without surface residue
• Simmondsia Chinensis (Jojoba) Seed Oil — Sebum-mimicking emollient; adds elasticity and shine to compromised ends without residue
• Ethyl Oleate — Olive-derived lightweight ester; provides silky slip for even distribution through damaged hair
• Dicaprylyl Ether — Dry, non-greasy emollient; creates the luminous rather than oily finish
• Tocopheryl Acetate & Tocopherol (Vitamin E) — Antioxidant protection; shields the oil and hair shaft from oxidative stress during heat styling

HOW TO USE: 

Pre-styling (on towel-dried hair): Apply 2–3 drops to lengths and ends only. Do not rinse. Blow-dry and style as desired.

Finishing (on dry hair): Apply 1–2 drops to lengths and ends to add luminous shine, smooth flyaways, and seal the style. Do not apply to roots.