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Pureology Hydrate Shampoo 1L

3 total reviews

$80.50 CAD
$80.50 CAD $115.00 CAD
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Formulated for normal-to-thick, dry, color-treated hair, Pureology Hydrate Shampoo cleanses without stripping moisture or fading color. The formula is built around Jojoba, Green Tea, and Sage — Jojoba moisturizes, Green Tea supports scalp health, and Sage helps stimulate the follicle.

Sodium Cocoyl Isethionate and Cocamidopropyl Betaine create a gentle, sulfate-free lather that cleanses without the stripping effect of harsher sulfate surfactants, while Amodimethicone helps smooth the cuticle for added shine and manageability.

Color protection comes from Pureology's Antifade Complex®, built into the formula to help maintain vibrancy over repeated washes. The shampoo is sulfate-free, made without animal-derived ingredients, and finished with a Lavender, Bergamot, and Patchouli aromatherapy blend.

Hair Texture: Straight, Wavy, Curly, Coily
Hair Type: Medium, Thick

What It Is

The 1L Professional Litre of Hydrate Shampoo — same #1 U.S. hydrating shampoo formula with Jojoba + Green Tea + Sage + AntiFade Complex® in pro-litre size for better per-ml value.

Hair Concerns

  • Color Safe
  • Dryness
  • Damage, Split Ends, Breakage

Key Benefits

  • Gently cleanses while replenishing moisture — sulfate-free creamy lather
  • Intensely nourishes to leave hair noticeably soft — 88% of women said hair feels instantly soft (82-person study)
  • Patented ANTIFADE COMPLEX® protects color vibrancy with Sunflower Seed UV filter and Vitamin E

Highlighted Ingredients

  • Jojoba Oil — intensely moisturizes
  • Sage — supports hair follicles
  • Green Tea — promotes a healthy-feeling scalp
  • Patented ANTIFADE COMPLEX® — Sunflower Seed UV filter + Vitamin E for color protection
Sulfate-free Vegan Cruelty-free Color-safe Paraben-free Free of SLS & SLES, mineral oil, animal products

What Else You Need to Know

Signature aromatherapy: lavender + bergamot + patchouli. Pair with Hydrate Conditioner for the complete hydration system. Use Color Fanatic Leave-In Spray after for added protection.

Fragrance

Lavender + bergamot + patchouli.

How to Use

Apply dime-sized amount to wet hair. Massage into scalp. Rinse. Repeat if needed.

FAQ

Is Pureology Hydrate Shampoo sulfate-free?

Yes, it's formulated without sulfates, using Sodium Cocoyl Isethionate and Cocamidopropyl Betaine for a gentle, sulfate-free cleanse.

Is this shampoo safe for color-treated hair?

Yes, it's built around Pureology's Antifade Complex, designed to help protect color vibrancy wash after wash.

Is Pureology Hydrate Shampoo good for fine hair?

It's formulated for normal-to-thick hair. For fine hair, Pureology's Hydrate Sheer Shampoo uses a lighter, silicone-free formula.

Authorized Pureology retailer · Zennkai Canada since 1984 · Pioneer of PROFESSIONAL VEGAN COLOR CARE & ZEROSULFATE® · Patented ANTIFADE COMPLEX® for color vibrancy · #1 sulfate-free brand in the US since 2001