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L'Oreal Professionnel Blondifier Gloss Illuminating Shampoo

$29.95 CAD
$29.95 CAD
Shipping calculated at checkout.
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What It Is

A shine shampoo for blonde hair — not a toning one, and the distinction matters. Purple shampoos correct colour by depositing pigment. Blondifier corrects light: açai berry extract, rich in polyphenols, is an antioxidant that smooths and nourishes the damaged cuticle so blonde hair reflects light across multiple tones rather than reading flat.

Hair Concerns

  • Blonde & Brassiness
  • Damage & Repair

Key Benefits

  • Gently cleanses the hair fibre. Enhances the multidimensional shine of blonde hair. Açai berry extract with polyphenols. Provides nourishment. Helps smooth damaged hair — lightened hair is damaged hair.

Highlighted Ingredients

Açai Berry Extract — a polyphenol-rich antioxidant; nourishes and smooths the cuticle so blonde reflects light in multiple dimensions

Smoothing base — addresses the cuticle damage that lightening inevitably causes

What Else You Need to Know

Dull blonde and brassy blonde are two different problems with two different fixes, and most people reach for purple shampoo when they need this. Purple cancels yellow. Blondifier restores shine. If your blonde is the right tone but looks lifeless, this is the one. Every purchase earns Beauty with Benefits points, redeemable in-store and online. Authorized L'Oréal Professionnel retailer.

How to Use

Apply to wet hair. Lather and work through the lengths. Rinse thoroughly. Follow with the Blondifier Illuminating Conditioner. Alternate with a purple shampoo if brassiness is also a problem.

Authorized L'Oreal retailer · Zennkai Canada since 1984 · L'ORÉAL PROFESSIONNEL · Salon Professional · Backed by L'Oréal Advanced Research · Patented Glicoamine & Peptide Bonder Technologies · Colour Safe