Living Proof was founded with a simple but ambitious premise: apply the rigor of scientific research to professional hair care. The brand's founders -- including MIT scientists -- set out to create genuinely new solutions to hair problems rather than incremental improvements.
More than 20 patents, over 50 products, and more than 150 beauty awards later, Living Proof has consistently turned sceptics into believers. The brand's Healthy Hair Molecule (OFPMA) -- a patented compound that creates a protective coating on the hair shaft, blocking humidity and frizz at a molecular level -- is unlike anything else in professional hair care.
