Layrite was born from the SoCal rockabilly barbershop scene with one original mission: replace petroleum waxes with a water-based formula that holds like wax but washes out like gel. The result was Layrite Original Pomade -- immediately resonating with barbers and clients for its superior hold, clean washout, and classic aesthetic.

From that single product, Layrite has grown into a complete professional men's grooming range. Every formula is water-based, providing the control and hold of traditional grooming products without petroleum residue.