A shampoo and conditioner routine delivers hydration during the wash — but dry and dehydrated hair tends to lose that moisture quickly once it's exposed to heat, air, and the environment. The MOMO Serum is where the hydration work gets locked in: a leave-in treatment applied after washing that seals the moisture delivered during the wash routine and extends the softness, silkiness, and shine through styling and beyond. It's the step that separates hair that looks good in the shower from hair that looks good all day.

MOMO Serum is built around Regenerative Organic Certified™ Apricot Extract (Prunus Armeniaca Fruit Extract) — sourced from Mr. Francesco Travaglini's farm in Larino, Campobasso, Italy. Apricot extract is naturally rich in polysaccharides and Vitamin A. The polysaccharides form a lightweight, flexible moisture-retention film on the hair shaft that locks in water delivered during the wash routine and slows its loss to evaporation during heat styling and drying. Vitamin A (in the form of beta-carotene and related carotenoids naturally occurring in apricot) supports the hair fibre's structural integrity and contributes to the soft, nourished feel that builds with repeated use. Davines' own Ingredient Highlight notes the apricot extract also supports the detangling action of the formula and improves manageability — making combing and styling easier on dry hair that typically has higher surface friction.

Behentrimonium Methosulfate is the primary conditioning agent — a gentle, biodegradable cationic that provides the slip and cuticle-smoothing that allows the serum to glide through lengths without tugging. Orbignya Oleifera Seed Oil (Babassu Oil) provides fast-absorbing lightweight emollient conditioning with high lauric acid content that penetrates rather than coats, delivering softness without residue. Simmondsia Chinensis (Jojoba) Seed Oil closely mimics natural sebum and absorbs without heaviness, adding elasticity and shine to dehydrated, dull ends. Hydroxypropyl Guar Hydroxypropyltrimonium Chloride (conditioning guar) provides additional slip and surface smoothing. Sclerotium Gum adds a lightweight film-forming effect that helps the serum's active complex hold in place through styling. Benzotriazolyl Dodecyl P-Cresol provides UV protection at the hair shaft level, shielding the moisture-restored hair from photo-oxidative damage. Glycerin provides supplementary humectant moisture-binding at the surface level.

Efficacy verified through independent instrumental testing:

• Up to 8.2x more hydrated hair — instrumental test on hair strands vs. untreated hair
• Up to 3.4x shinier hair after one use — instrumental test on hair strands, gloss measurement vs. untreated hair
• Heat protection up to 230°C (446°F) — from blow-drying and hot tool styling

97.8% naturally derived. Vegan.

Metro Vancouver note: Hard water mineral deposits create a barrier on the hair shaft that blocks moisture uptake — meaning leave-in hydration treatments underperform on hair with active mineral buildup. If results are less than expected after consistent use, a chelation step before your MOMO routine may be the missing variable. See our Hard Water Hair Damage Page for the protocol.

Who It's For Dry, dehydrated, or dull hair of any texture. Applies to towel-dried hair post-wash and does not rinse out. Suitable for everyday use. Fine hair should use 5 pumps; medium to thick hair 7–10 pumps. Apply to mid-lengths and ends, avoiding the root area on fine hair to prevent over-softening. Works on colour-treated and chemically processed dry hair.

Best results when used as part of the complete MOMO system — MOMO Shampoo → and MOMO Conditioner →

Key Ingredients

• Prunus Armeniaca Fruit Extract (ROC™ Apricot, Larino, Campobasso, Italy) — Polysaccharides lock in moisture and extend hydration post-wash; Vitamin A nourishes the fibre and supports softness and manageability
• Behentrimonium Methosulfate — Gentle biodegradable conditioning agent; provides slip, cuticle smoothing, and detangling without charge buildup
• Orbignya Oleifera Seed Oil (Babassu) — Lightweight tropical emollient with high lauric acid; penetrates the shaft for softness without surface weight
• Simmondsia Chinensis (Jojoba) Seed Oil — Sebum-mimicking emollient; adds elasticity and shine to dehydrated ends without residue
• Benzotriazolyl Dodecyl P-Cresol — UV filter at the hair shaft level; protects moisture-restored hair from photo-oxidative stress
• Glycerin — Humectant; draws and holds moisture at the hair surface
• Sclerotium Gum — Lightweight film-forming polysaccharide; helps hold the serum's protective complex in place through drying and styling

HOW TO USE: Apply 5–10 pumps to towel-dried hair after washing, focusing on mid-lengths and ends. Do not rinse. Dry and style as desired. For best results, distribute evenly and adjust amount based on hair length and thickness. Use after every wash to maintain hydration.