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Davines Essential MINU Illuminating Fast Mask for Coloured Hair

$55.00 CAD
$55.00 CAD
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Colour-treated hair fades for two reasons: UV oxidation and mechanical colour loss through repeated washing. Davines MINU Illuminating Mask addresses both with a fast-acting, 30-second rinse-out mask built around Regenerative Organic Certified™ green coffee extract — sourced from Mr. Aber Tocto's Churupampa farm in Chirinos, Peru — whose caffeine, caffeic acid, and ferulic acid content provides a targeted antioxidant shield against the oxidative stress that drives colour fading. Acerola Fruit Extract (Malpighia Glabra) adds a secondary antioxidant layer rich in Vitamin C, while Dilinoleic Acid/Butanediol Copolymer and Niacinamide work together on hair structure — sealing the cuticle to trap colour molecules inside the cortex, reducing the mechanical fade that occurs with every wash. Benzotriazolyl Dodecyl P-Cresol provides UV filtering directly on the hair shaft, defending against the sunlight-induced oxidation that dulls colour between salon visits. When used as part of the full MINU system, colour vibrancy is maintained for up to 4 weeks.*

The mask's rich, enveloping texture is fast-acting by design — 30 seconds is all it needs. The result is manageable, radiant, silky hair with colour that looks salon-fresh for significantly longer. 95.5% naturally derived, vegan, made in Italy by a B Corp.

Hair Texture: Straight, Wavy, Curly, Coily
Hair Type: Fine, Medium, Thick

What It Is

A fast-acting 30-second rinse-out mask for colour-treated hair. ROC green coffee extract (caffeine, caffeic acid, ferulic acid) shields hair from oxidative fade; UV filters protect colour from sunlight; Niacinamide and Dilinoleic Acid/Butanediol Copolymer seal the cuticle to lock colour in. Up to 4 weeks of colour vibrancy with full MINU system.* 95.5% naturally derived. Vegan. Made in Italy.

Hair Concerns

  • Color-Treated
  • Breakage
  • Dryness

Key Benefits

  • ROC green coffee extract (caffeine + caffeic acid + ferulic acid) delivers three complementary antioxidants that neutralize the free radicals generated by UV exposure and oxidative wash stress — the two primary drivers of colour fade between salon visits; sourced from Mr. Aber Tocto's farm.
  • Benzotriazolyl Dodecyl P-Cresol + Acerola Fruit Extract provide a dual UV and oxidative defence directly on the hair shaft — the UV filter (Benzotriazolyl) physically absorbs UV radiation before it reaches colour molecules; Acerola (exceptionally high in Vitamin C) scavenges residual free radicals.
  • Anti-breakage action from Castor Oil/IPDI Copolymer + Niacinamide reinforces weakened strands and reduces the risk of breakage caused by chemical treatments, brushing, and heat styling — colour-treated hair is structurally more fragile than unprocessed hair, and preventing breakage.

Highlighted Ingredients

Coffea Arabica (Green Coffee) Seed Extract — Regenerative Organic Certified™ — sourced from Mr. Aber Tocto's Churupampa farm in Chirinos, Peru; contains caffeine (antioxidant + scalp stimulant), caffeic acid (phenolic antioxidant), and ferulic acid (UV-protective antioxidant) — together providing a multi-mechanism shield against the oxidative and photochemical processes that fade and dull colour-treated hair

Malpighia Glabra (Acerola) Fruit Extract — one of the richest natural sources of Vitamin C; delivers a concentrated antioxidant dose that neutralizes UV-generated free radicals on the hair surface, complementing the green coffee complex with a second line of oxidative defence that helps colour molecules remain stable and vibrant between washes

Dilinoleic Acid/Butanediol Copolymer + Niacinamide + Benzotriazolyl Dodecyl P-Cresol — the cuticle-sealing and UV-filtering trio; the copolymer creates a flexible film over the cuticle to physically trap colour molecules inside the cortex; Niacinamide improves the integrity of the cuticle surface; the UV filter absorbs solar radiation before it can oxidize the colour pigments underneath

ROC Green Coffee Extract Acerola Fruit Extract Benzotriazolyl UV filter Niacinamide — cuticle support Orbignya Oleifera Seed Oil Dilinoleic Acid/Butanediol Polymer 95.5% naturally derived Vegan

What Else You Need to Know

The 4-week colour vibrancy claim is measured using the full MINU system — shampoo + conditioner or mask + milk — vs. control shampoo. Using the mask alone will provide antioxidant, UV-protective, and anti-breakage benefits, but maximum colour-vibrancy results require the complete three-step routine. The mask replaces the MINU Conditioner in the routine on wash days when a deeper treatment is preferred — use one or the other, not both in the same wash. The 30-second leave-in time is Davines' recommended minimum.

Fragrance

Zesty citrus and soft florals melting into musk and patchouli. Fresh, radiant, and grounded.

How to Use

Apply to damp hair after shampooing. Leave in for 30 seconds, comb through and rinse. Proceed with styling. Use in place of MINU Conditioner on wash days when a more intensive treatment is needed.

FAQ

Is the 4-week colour vibrancy claim for the mask alone?

No — the result is measured by instrumental test on hair treated with the full MINU system (shampoo + conditioner or mask + milk) exposed to UV light and repetitive washes, compared to a control shampoo without colour-protecting benefits. Maximum results require the complete routine.

Should I use the MINU Mask instead of the MINU Conditioner, or both?

Use one or the other in the same wash — not both. The mask is a more intensive treatment recommended when hair needs extra nourishment or after a colour service. The conditioner is a lighter, faster daily option for regular wash days.

Is this mask suitable for freshly coloured hair?

Yes — the antioxidant and UV-protecting actives in the formula are specifically designed to protect colour-treated hair from fade. It can be used immediately after a colour service once the hair has been shampooed, and is recommended as part of the ongoing post-colour maintenance routine.

Authorized Davines retailer · Zennkai Canada since 1984 · Made in Italy · B Corp since 2016 · Carbon Neutral since 2018